5 ms·

Reportedly that’s the answer they got in focus groups when they tried to figure out why it failed. 4 > 3.

• ckw 3y ago
  So why didn't they start selling 1/5 pounders?
  • zo1 3y ago
    Quarter and pounder rhymes so rolls off people's tongues. Fifta-Pounder? Fifth-Pounder? Five-Pounder? For all we know, marketing vetoed it cause they were lazy.
    • euroderf 3y ago
      How 'bout a five-ouncer ? Or would that suffer by seeming microscopic when listed close to "32 ounce" drinks ?