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MrBeast reveals he made $250k from X video
- Sunspark 3y ago[flagged]
- j0hnyl 3y agoMrBeast has achieved mogul status with what imo is pretty wholesome content. I imagine the core audience is quite young, but I'll watch his videos every now and then.
- busterarm 3y agoYeah he's even done projects that are interesting from a technical perspective. See this Jeff Geerling video from helping Mr Beast pull off one of his projects. https://www.youtube.com/watch?v=wsV_C9cMf8A https://www.youtube.com/watch?v=wsV_C9cMf8A
- MKais 3y ago> MrBeast has achieved mogul status with what imo is pretty wholesome content Can you elaborate on that, please? In other words, What defines a wholesome content in your opinion?
- infecto 3y agoNo pranking, no real adult themes. Lots of silly games that while I might not enjoy are at least not crossing any clear morality lines. It might not be Mr. Wizard but pretty wholesome compared to the other stuff I have seen online. Additionally from the interviews I have seen from him, he seems grounded and treats his employees well. There are different ways to define "wholesome" but when looking at clips/videos of that get mass produced these days, I could see classifying his as wholesome.
- KomoD 3y ago> No pranking Not really correct
- infecto 3y agoFair, I guess in this age of internet media I was thinking of all the harmful content out there and while yes he does pranks, they either seem staged or the kind of prank like we made him think he won a car but we actually bought him a house kind of pranks.
- MKais 3y agoOne rule of mine for content is: it's either learning or entertainment. What kind of entertainment is MrBeast for you? It's fine to pay (with clicks) for MrBeast (and Elon) to blow things up, or whatever, for the lulz.
- infecto 3y agoWhat are you asking? Your question was how is he wholesome. I don't watch MrBeast on any regularity. I have seen his videos though and have seen most of his interviews. I don't have a classification but I can see how would could group his content in the wholesome category, not Wizard but not "Hey bro let me punch you in the face" prank.
- MKais 3y agoI can undersrand that he's not the worst. I answered that here https://news.ycombinator.com/item?id=39097051 https://news.ycombinator.com/item?id=39097051 and here https://news.ycombinator.com/item?id=39097193 https://news.ycombinator.com/item?id=39097193
- j0hnyl 3y agoA lot of viral content out there is exploitative or trashy. (Sex, violence, rage-bait, etc.) None of MrBeast content is that.
- MKais 3y agoSo I guess, you're just paying/voting for a more decent entertaining content. I can understand that even if I'm old. Peace kids
- khazhoux 3y agoPart of his routine is doing outrageously-pricey good deeds, at over a million dollars, such as paying for cataract surgery for 1,000 people. How the heck can a YouTuber afford this? Easy: with the ad revenue of same videos. It turns out people enjoy watching good-deed videos, and these huge giveaways wind up paying for themselves. It's really quite a clever cycle.
- MKais 3y agoclever.
- khazhoux 3y agoNo offense intended, but “I have never heard of X” is rarely an interesting statement by itself.
- mgiampapa 3y agoIt looks a lot like twitter, but seems worse.
- IntelMiner 3y agoRealistically the BBC should be calling it "Twitter formally known as X" in the headline and the content of the article
- henriquez 3y agoKids these days and their so-called “Face books.” Yet another passing fad.
- NelsonMinar 3y agoElon Musk's X Accused Of Unlabeled Ad Promotion For MrBeast's '$1 Car vs $100,000,000 Car' Video https://www.msn.com/en-us/money/news/elon-musks-x-accused-of-unlabeled-ad-promotion-for-mrbeasts-1-car-vs-100000000-car-video/ar-BB1gZ1P5 https://www.msn.com/en-us/money/news/elon-musks-x-accused-of...
- spankalee 3y agoUnlabeled ads have been popping up more and more frequently on my timeline. You can tell that they're ads because they're not from accounts you follow and nor retweeted, and you can verify that they are are ads because the three-dot menu includes the "Why this ad?" option.
- grandmczeb 3y agoTo save a couple clicks, here’s the main context linked in the article: “Per X, the MrBeast video is technically not an undisclosed ad. There is a pre-roll ad for Shopify in the video, which is labeled as such. X boosts posts containing pre-roll ads, but because the post itself is not the ad, it doesn't have the label.”
- jazzyjackson 3y ago"as traffic to the site has declined" "X's advertising revenue has plunged" are these statements that can be made without citation?
- wahnfrieden 3y agoare you contesting that, or complaining that mainstream news doesn't include citation links for every fact they reference from previous reporting? both statements have been widely reported
- _ea1k 3y agoProbably a little of both, tbh. The first statement seems to be a fairly extraordinary claim to present without evidence. TBH, I don't need a citation for every fact, but I'd like a little more for things where they cannot be directly observed. And I'd like a lot less news laundering, but that's a whole different subject at this point.
- jazzyjackson 3y agoI don't read about X very often so I was just surprised to see stats that I assumed would be internal to the company stated as fact. It was an honest question. It would be cool if news articles had citations linking to previous reporting but I realize that's expecting too much.
- parl_match 3y agoThese statements are so widely researched, cited, and have been true for so long that it is no longer some ambiguous statement. It is fact, cemented in reality. It is the best kind of common sense - true and widely understood.
- _ea1k 3y agoWhile the company claims that ad revenue is declining, they dispute the declines in traffic. That makes it debatable at best. Common sense is not a good source for website and app analytics.
- dathinab 3y agosounds like a lot, right? it's not his video production cost tend to be in the low multiple millions (like e.g. 3M) and on YouTube he still makes profited with it (in average, not every video) he is one of the biggest independent video creators has no competition on X and still would have made a multi million loss I say would because uploading some old video which get very little traction anymore on YT probably still would be a neat extra income. And yes I'm aware that the reason his videos are that expensive to produce is because he wants it not because it must be that way. So someone with the reach of MrBeast who decides to produce 10k cost videos would make nice money from it.
- leetharris 3y agoThis is completely wrong. This is a ton of money for a video platform. Mr Beast makes all of his money to do his videos through sponsorships, partnerships, and by promoting his own product lines. This is a WAY higher revenue share than YouTube does. He does not earn the full money for making his videos through YouTube ads, I can more or less guarantee this. Source: I have a YouTube channel that was once very popular.
- nemothekid 3y ago>This is a ton of money for a video platform. The CPM was $1.68. If he got that CPM on YouTube, I'm sure he would have far more choice words. A $1.68 CPM would be terrible for a creator of Mr. Beast's size, especially when by his own admission, the video was juiced due to the increased attention it got. Sure the revenue share is higher, but the pie is almost 15x smaller.
- Solvency 3y agoHuh? It costs ~$3 million dollars to make one of his videos? Where are you getting that figure from?
- infecto 3y agoHuh? Quick Kagi search. https://www.creatorhandbook.net/mrbeast-reveals-ad-revenue-in-his-latest-high-budget-video/ https://www.creatorhandbook.net/mrbeast-reveals-ad-revenue-i... He has been pretty vocal about his costs and I think most/all are minimum $1million for him.
- xedrac 3y agoMy first introduction to Mr. Beast was when he participated in Chess.com's tournament of famous streamers. I think he was rated around 280 elo at the time, which was lower than anyone I had ever seen. I think he's gotten somewhat better since then though.
- chrisoconnell 3y agoYes. And this is why X video needs a different name. I was very confused for approximately 5 seconds here. Incredibly confused.
- willnz 3y agoHow about calling it 'Vine'?
- dzhiurgis 3y agoHow about xvideos?
- kibibu 3y agoI imagine that company is in an interesting position related to trademark
- TheAceOfHearts 3y agoI keep hoping that Elon can be meme'd into buying xvideos.
- erik_seaberg 3y agoI don’t know that the rename is going to stick. The logo is still an X in blackboard bold, but https://x.com/ https://x.com/ links now redirect to https://twitter.com/ https://twitter.com/.
- _ea1k 3y agoI have never stopped calling it twitter. The X name is nonsense to me.
- segasaturn 3y ago>"This was a one-off from the biggest YouTuber on earth that got international media attention," Mr Wiskus added. >"I don't think another creator who pulls in 1% of those impressions is going to put in 1% of that money." This is the key takeaway from this - MrBeast is big enough to defy gravity and come away with a big enough ad haul. But its no way indicative of other creators' potential for make money on the platform.
- catchnear4321 3y agohe made himself a mythical figure - if you can’t fly, you can’t follow, and nobody else got wings. too many are quick to write off the qualitative in an obsessive focus on the quantitative.
- threeseed 3y agoAlso there is plenty of evidence of X/Musk moving the dial to make Mr Beast's video a success. So there really is nothing to learn for other creators.
- viraptor 3y agoSounds like even if he's not interested in cross posting to Twitter immediately for monetisation reasons, he may make some non-trivial amounts by posting videos which are past the peak on YT. If he's not lowering the total YT view, that's almost pure profit.
- threeseed 3y agoThe risk will be around brand safety. Youtube isn't a social network. Which means there isn't the possibility of someone popular e.g. Musk taking exception with a video, retweeting it with an inciteful comment and turning their followers against Mr Beast. Which would be a problem given his whole strategy is to be apolitical and mass-market.
- yodsanklai 3y agoI may be the only one who has never seen any of MrBeast's video. I looked at some of his videos on youtube, and interestingly, they are overdubbed in my native language (French). Quality is so so though.
- nekoashide 3y agoYour not the only one, my son says he get's all his info from yt, Mr Beast never got a click from me.
- mcv 3y agoMy kids watch it. I know some people have mixed feelings about him, but honestly, I don't really see the problem. There's far worse crap on TV, and every now and then, he's really helping people who need it, so I'm fine with it.
- oliyoung 3y agoSame. I'm very cynical and suspicious about most of the YTers, he seems like he's a decent dude just trying to run a business making entertaining videos. His LinkedIn posts are interesting, he seems like he's enjoying hacking the YT algorithms to make the most money. He steps into 'problematic' occasionally with the 'make people do things for money' but generally it's all pretty inoffensive fun.
- 3y ago
- helloericsf 3y ago"In the screenshot shared by MrBeast, he reported $263,655 in revenue from nearly 156.7 million "impressions" or about $1.68 per 1,000 impressions." The CPM number is not back for X, but if you compare it with other platforms, you know why X is struggling. CPM trend tracking: https://www.guptamedia.com/social-media-ads-cost https://www.guptamedia.com/social-media-ads-cost
- mastax 3y agoHmm I didn’t expect the CPM rates to be so relatively competitive and trading places so often.
- resoluteteeth 3y agoMusk was specifically trying to get Mr. Beast to post videos on X after Mr. Beast was saying it didn't generate enough revenue to be worth the effort the last time he tried. Because of this, it seems like there was a lot of incentive for Musk to try to do everything in his power to ensure this video in particular got promoted so that Mr. Beast would advertise the fact that he made a significant amount of money from it in order to send the message that X is a viable platform for creators, but for this reason, I would be dubious about drawing any conclusions about X as a video platform in general. Even if Musk didn't somehow special case this video, there may not be that much monetized video content on X right now, so it's possible that if the X algorithm is attempting to promote monetized video content, that had the effect of mainly promoting this Mr. Beast video when he posted it, in which case the results might be very different once there are a larger number of people posting video content.
- dustingetz 3y agothe tweet https://x.com/mrbeast/status/1747044525116108854 https://x.com/mrbeast/status/1747044525116108854 158M views 26M followers
- raydev 3y ago“Views” here meaning “impressions”, so that’s the number of users who scrolled past the video when it showed up in their feed. MrBeast shared actual engagement in another tweet, which was around 30mil.
- MKais 3y agoIn ancient times, in Babylon, Egypt, Greece, the Islamic caliphate, Florence, or Venice, patrons dedicated their financial resources to promoting the most talented artists and scientists. Today, we promote those who generate the most clicks (with clicks)
- infecto 3y agoAnd in ancient times we enjoyed the blood sport of humans killing each other. I genuienly dislike attempts of people to portray that the past was some how more refined or cultured. Low educational entertainment has always existed.
- rifty 3y agoI guess with this style of ad, ad buyers get to make organic content part of the ad while still taking the ad directly to the type of people they want... As a broad appeal content creator you can get hitched along for the ride and experience an exposure boost. With more video content posted on X, I imagine over time this should approximate to how things are on YouTube as this is essentially how Youtube does it: Ads are before the content but hidden behind an innocuous thumbnail; being ad safe is incentivized. But perhaps the timeline approach is different enough that it won't be as ecosystem defining as on Youtube.
- alphabettsy 3y agoIs this a real number or is it adjusted behind-the-scenes?
- hnburnsy 3y agoAccording to Musk... https://x.com/elonmusk/status/1748803757389840416?s=20 https://x.com/elonmusk/status/1748803757389840416?s=20 >To the best of my knowledge, we have done nothing to amplify his viewers