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In absolute values, not percentage. IIRC, Apple was a ≈200b dollars company back then. It’s a 2 trillion dollars company now.
by tambourine_man 3y ago
In absolute values, not percentage. IIRC, Apple was a ≈200b dollars company back then. It’s a 2 trillion dollars company now.
- pohl 3y agoTFA: "...R&D spending as a percentage of sales, to levels last seen before the iPhone launch..."
- tambourine_man 3y agoRight, I misread.
- MBCook 3y agoNo, as a percentage. They’ve always been spending more than last year. It goes up every year. What’s new, as the graph in the article shows, is that as a percentage they back to spending the level they used to before the iPhone.