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The things that the iPhone was criticised for - no 3G was the biggest one - were easily fixed in the next iteration. The problems with the vision pro seem more

The things that the iPhone was criticised for - no 3G was the biggest one - were easily fixed in the next iteration. The problems with the vision pro seem more fundamental, primarily cost. Apple really needs to sell it with zero margin or as a loss leader to build marketshare because $3000 is absurd and will really damage its branding "weird face hugger for rich people"

NBJack 3y ago
I think they are in part counting on it as a status symbol. iPhone, iPad, and a few others are ubiquitous in the US market. Additonally, they kinda "blend in" amidst competitor devices with similar designs. But the Vision Pro will be eye- catching and hard to miss, with a large profile and unique design. Time will tell if it works.
- chongli 3y ago
  Going straight for the high end of the market is risky when you depend on developer ecosystems for value. The iPhone was expensive at launch but didn’t really take off until it added the App Store and came down in price. If they get a handful of celebrities walking around with these things it may become a status symbol. Or it may become a joke, especially if somebody crashes their Ferrari while wearing one.
  - rchaud 3y ago
    The iPhone also replaced things, like an iPod. This doesn't replace a Mac, and costs 2x what a Mac does.
- rchaud 3y ago
  A status symbol is something you are regularly seen in. Apple Watch would be that thing, as it's basically a form of jewelry. A Vision Pro won't be seen in public. Nobody's going to be wearing this heavy thing in an airport or on transit.
  - Philpax 3y ago
    You would be surprised [0]. I've watched movies on flights with a VR headset, and I'm excited to do that with the AVP - it should be a much more usable experience. [0] https://www.theverge.com/23920102/meta-quest-3-in-public-privacy-recording-glassholes https://www.theverge.com/23920102/meta-quest-3-in-public-pri...
joshstrange 3y ago
When the iPhone first came out it's cost (even subsidised) was ridiculed. I'm not sure how it compared to BB at the time but for normal consumers it was high, now all these years later it's almost tripled in price and people still line up to buy it. I agree the AVP is going to suffer from the price but I also think Apple isn't looking for this to be the mass market device, more of a way to get the diehard fans in and using it before they make just a "Apple Vision" (no pro). We will see.
tonyedgecombe 3y ago
>Apple really needs to sell it with zero margin or as a loss leader I suspect they already are.
rkuykendall-com 3y ago
The thing that the iPhone was most criticized for has never changed: no keyboard.

NBJack 3y ago

I think they are in part counting on it as a status symbol. iPhone, iPad, and a few others are ubiquitous in the US market. Additonally, they kinda "blend in" amidst competitor devices with similar designs. But the Vision Pro will be eye- catching and hard to miss, with a large profile and unique design. Time will tell if it works.

chongli 3y ago
Going straight for the high end of the market is risky when you depend on developer ecosystems for value. The iPhone was expensive at launch but didn’t really take off until it added the App Store and came down in price. If they get a handful of celebrities walking around with these things it may become a status symbol. Or it may become a joke, especially if somebody crashes their Ferrari while wearing one.
- rchaud 3y ago
  The iPhone also replaced things, like an iPod. This doesn't replace a Mac, and costs 2x what a Mac does.
rchaud 3y ago
A status symbol is something you are regularly seen in. Apple Watch would be that thing, as it's basically a form of jewelry. A Vision Pro won't be seen in public. Nobody's going to be wearing this heavy thing in an airport or on transit.
- Philpax 3y ago
  You would be surprised [0]. I've watched movies on flights with a VR headset, and I'm excited to do that with the AVP - it should be a much more usable experience. [0] https://www.theverge.com/23920102/meta-quest-3-in-public-privacy-recording-glassholes https://www.theverge.com/23920102/meta-quest-3-in-public-pri...

joshstrange 3y ago

When the iPhone first came out it's cost (even subsidised) was ridiculed. I'm not sure how it compared to BB at the time but for normal consumers it was high, now all these years later it's almost tripled in price and people still line up to buy it. I agree the AVP is going to suffer from the price but I also think Apple isn't looking for this to be the mass market device, more of a way to get the diehard fans in and using it before they make just a "Apple Vision" (no pro). We will see.

tonyedgecombe 3y ago

>Apple really needs to sell it with zero margin or as a loss leader I suspect they already are.

rkuykendall-com 3y ago

The thing that the iPhone was most criticized for has never changed: no keyboard.