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"Half the money I spend on advertising is wasted; the trouble is I don't know which half." Then Apple stopped automatically downloading podcast episodes for pe
by maguay 3y ago
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Then Apple stopped automatically downloading podcast episodes for people who aren't actively listening, and Spotify presumably counts actual plays rather than downloads, and now we know which half is wasted.
When you are what you measure, measuring more accurately isn't always a fun exercise.
- nradov 3y agoAdvertisers typically assign unique discount codes to each podcast so they immediately see conversion counts.
- LeafItAlone 3y agoI think that’s only part of the equation. There also must be many people who hear about a product or service on some media and then sign up later without remembering the code (or that the podcast was the reason they are doing it). You could have a “how did you hear about us” question, but those are annoying.