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AI solves that problem - it’s pretty easy to look at behavioral data and identify low v high quality users. Optimize towards what the AI thinks is users likely
by soared 3y ago
AI solves that problem - it’s pretty easy to look at behavioral data and identify low v high quality users. Optimize towards what the AI thinks is users likely to convert and the problem
Is solved.
- fnordian_slip 3y agoWhat prevents this from becoming a game of cat and mouse? I mean, AIs can pretend to be high quality users, too, right? I won't pretend to be able to look into the future with any kind of certainty, even if the scope is only a couple of years, but it wouldn't surprise me if we have created a way to make the dead internet theory real.
- WJW 3y agoIt is already a game of cat and mouse and has been since forever. There's nothing wrong with cat-and-mouse games from the viewpoint of an advertiser, it just means they have to keep innovating.
- TrackerFF 3y agoWouldn't it just become an arms race between the two? I.e. the ad companies trying to identify human/legit users the best they can, and the AI actors trying to mimic high quality users? Having interacted with some bots, it def feels like we've gone from the stone age, to the sci-fi future, in only a couple of years.
- samtho 3y agoThis is the principle behind GAN aka Generative Adversarial Networks. By pitting a generating model against a detection model, you can iterate your content until it is indistinguishable from human generated content. It’s my prediction that a ChatGPG supercharged with a GAN is going to be the most valuable iteration of text generation technology. Granted, it will still likely be off a little but it’s going to get harder and harder to tell the difference.