Apple is a 2.8 trillion dollar company because they're good at process. They don't expect or rely on the Apple Genius to get the fitting right. That would be th

Apple is a 2.8 trillion dollar company because they're good at process. They don't expect or rely on the Apple Genius to get the fitting right. That would be their biggest ever blunder. Getting the fitting right is built into their products from years earlier in the design process. The Apple Genius is perhaps the last or second-last step in an SOP that results in their customers not angrily returning hundreds of thousands of headsets and swearing off the entire ecosystem. Now sometimes Apple get things woefully wrong (e.g. butterfly keyboards, antenna gate) and refuse to admit defeat for years. But on average, across years and dozens of product variations, they have a good hit/miss ratio.