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I was a Nielsen household. The way it works is that you tell it which members of the household are watching at a given time, so it can do demographic attributio
by add-sub-mul-div 3y ago
I was a Nielsen household. The way it works is that you tell it which members of the household are watching at a given time, so it can do demographic attribution. You also periodically push a button on a remote to confirm you haven't left the room or stopped watching.
- bhpm 3y agoIs that how they do it now? I am old enough to remember when they sent you a crisp 5'er and a little notebook. I was the one who checked the mail at my house (I had a penpal) so I used to be the one who did it. I always filled it up with the most random stuff, though.
- add-sub-mul-div 3y agoI believe they have different panels with different methodologies, but this is how it was for me in the mid 2010s.
- rchaud 3y agoI figured the set up back then involved a high amount of self-reporting.