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I doubt TV watching stats collected by Nielsen were anywhere near as accurately as streaming analytics. Plenty of Americans kept the TV on all day, while they d
by rchaud 3y ago
I doubt TV watching stats collected by Nielsen were anywhere near as accurately as streaming analytics. Plenty of Americans kept the TV on all day, while they did housework or took care of a child. TV doesn't ask "are you still watching?"
- add-sub-mul-div 3y agoI was a Nielsen household. The way it works is that you tell it which members of the household are watching at a given time, so it can do demographic attribution. You also periodically push a button on a remote to confirm you haven't left the room or stopped watching.
- bhpm 3y agoIs that how they do it now? I am old enough to remember when they sent you a crisp 5'er and a little notebook. I was the one who checked the mail at my house (I had a penpal) so I used to be the one who did it. I always filled it up with the most random stuff, though.
- add-sub-mul-div 3y agoI believe they have different panels with different methodologies, but this is how it was for me in the mid 2010s.
- rchaud 3y agoI figured the set up back then involved a high amount of self-reporting.