4 ms·
I'm sorry that you're insisting on pushing that narrative, which is incorrect. https://www.nytimes.com/1981/07/26/arts/will-cable-tv-be-invaded-by-commercials.
by Supermancho 3y ago
I'm sorry that you're insisting on pushing that narrative, which is incorrect.
https://www.nytimes.com/1981/07/26/arts/will-cable-tv-be-invaded-by-commercials.html https://www.nytimes.com/1981/07/26/arts/will-cable-tv-be-inv...
Yes, commercials did eventually invade it (as everyone knows), but this was not the initial marketing (aka promise). I guess you had to be there. Good luck with whatever.
- vel0city 3y agoI'm sorry that you're insisting on pushing that narrative, which is incorrect. Your article literally starts off stating "Although cable television was never conceived of as television without commercial interruption, there has been a widespread impression - among the public, at least -that cable would be supported largely by viewers' monthly subscription fees." Not that it was actually sold that way or promised that way, just that people had some impression that was how cable would work. It also mentions how in 1981 (only few years after the first cable-only big TV channels came out!) advertising was already a $45M. It doesn't once state there were no ads on cable networks, and points to multiple TV channels which launched with ads. The article adds to my point, not takes away from it. There were ads immediately when cable TV only channels were a new thing, this article confirms it. And this also doesn't say anything about the fact most channels on cable were just retransmissions of the major networks, which had ads. So most content available on cable was advertising based. And as mentioned, most cable-only networks had ads when they launched. Sure, there were a few out there like HBO and Z-Channel and what not, but most of the cable-only channels that came out had ads. > Many cable channels have yet to begin operating, and those now running commercials, such as Ted Turner's 24-hour Cable News Network or U.S.A. Network's ''You'' program for women, carry 30-second and one-minute commercials that are a standard feature of regular television Even your other article (everything80spodcast.com) makes a point at the delineation between basic cable (which channels often had ads) and premium cable which relied on additional subscriber fees. Basic cable channels like TBS and USA relied on ads, premium channels charged extra fees. Your own articles continue pointing to the fact ads were on cable from the start. > Eventually, this cable television concept split into basic cable and premium. One of the first basic cable channels was the Turner Broadcasting System, or TBS. And two of the first big premium channels were HBO and Showtime, which will be a big part of the focus here. And its funny you mention Z-channel as an example of one of the early "national" cable channels and call TBS "regional", when Z-channel pretty much never left Southern California. If TBS was a regional channel, Z-channel was a hyper-local one. TBS as a cable channel was in six states, over 90 cable networks, and several hundred thousand households in 1976. A decade later in the mid 1980s Z channel was still only in Southern California on a single cable network and had less than 100,000 subscribers. Which one was old hat? Which was the regional again? Let me reiterate. I'm sorry that you're insisting on pushing that narrative of "national cable stations were commercial free for years" among other things, which are incorrect. I'm not arguing there were not some premium cable channels which didn't run ads, I'm saying the vast majority of regular cable channels had ads from day one. Your own sources agree with me on this. Good luck with whatever.