4 ms·
Reads like a Patagonia puff piece
by danjc 3y ago
Reads like a Patagonia puff piece
- Rebelgecko 3y agoInc actually does this sort of madlibs article all the time "In $NUMBER (words/sentences), $FOO taught a masterclass in $BAR" e.g. In one Google search, see how Inc gives a masterclass in the art of clickbait headlines: https://www.google.com/search?q=%22masterclass+in%22+site%3Ainc.com https://www.google.com/search?q=%22masterclass+in%22+site%3A...
- anonporridge 3y agoHoly shit this is hilarious! I wonder how much it costs to get a "masterclass" headline in Inc.
- caesil 3y agoThe cynic in me wonders what effect this has on percentage of merchandise returned.
- PatentlyDC123 3y agoIt is. Just like when lots of outlets published puff pieces on how Patagonia "gave away the company to fight climate change". Don't get me wrong, Patagonia definitely is working to help the environment, but the 98% of shares owned by the charitable trust have no voting rights and the transition offers big tax benefits for the owner's family.
- anonporridge 3y agoExactly this. The Chouinard family still completely controls the company. They may not technically be billionaires in the sense that they can liquidate the capital for their personal benefit, but they remain billionaires in the possibly more important context of capital control and influence that nets them massive power in the highest social circles.
- veec_cas_tant 3y agoThe difference between owning a billion dollar company and the deduction from donating a billion dollar company is pretty huge. Donating the company was certainly not a financial benefit for the family in any way.
- jareklupinski 3y agoadvertisements ?! on _my_ hacker news ?!?!