In Italy they've tried it with subscriptions a few years ago (of mobile, internet and satellite tv). The monthly subscriptions were turned into "four weeks" (2

In Italy they've tried it with subscriptions a few years ago (of mobile, internet and satellite tv). The monthly subscriptions were turned into "four weeks" (28 days) ones, while “maintaining the same price”. "We're simplifying your subscription, from now on you'll always pay every four weeks instead of a confusing varying month! :) Oh and don't worry the price stays the same! :) :)" The 8.7 actual price increase was an unfortunate, unwanted side effect of course!! :(