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Very poor judgement by the airline's marketing leaders. Instead of asking to take the critical video down, they should have leaned into it with a "we screwed up
by crmd 3y ago
Very poor judgement by the airline's marketing leaders. Instead of asking to take the critical video down, they should have leaned into it with a "we screwed up and want to do better. How can we collaborate to help us get better?" The follow up video would have had 10x positive impact of the original negative video. People love accountability and turnaround stories.
- lxgr 3y agoOn the other hand, I’m somewhat tired of paying for free business class flights, hotel stays, meals etc. of influencers that expect to just get all of these things for free in exchange for a positive shout-out deceptively labeled a “review”, or (as in this case) to avoid drama by a person that appears to be seeking it out, judging by their Youtube page. There’s a reason traditional restaurant critics usually pay for their own meals.
- ern 3y agoThis reviewer says he doesn't get freebies.
- unsupp0rted 3y agoInfluencers have audiences, which are currency. I'm tired of doing what my clients want too, but they have currency and I want their currency. There are clients bad enough that I don't want their currency. But even the best clients require me to bite the bullet sometimes.