6 ms·

When you are an ad company then why would you reject the source of revenue?

bArray 3y ago
Because your mega advertisers (Coca Cola, Disney, et al) are being played next to scam ads. Also I think this should be a two way street. If content creators need to moderate their content lest they be slapped to death by Youtube to help the advertisers, advertisers also have a responsibility to ensure their advertisements do not cause issue for content creators and/or viewers. It's unclear who currently runs Youtube, but they have been making bad decision after bad decision. Youtube is now extremely hostile which goes against the values it once held when it first grew.
- mc32 3y ago
  Yeah, I want to see them stop advertising on YouTube as a protest. I doubt it will happen. They only care about money and image, if image damages their money.
  - ipython 3y ago
    Perhaps then this is really Elon planting these ads after all, to bring advertisers back to Twitter. /s
- Euphorbium 3y ago
  You have just a few big advertisers, but millons of scammers. Scammers can outspend big advertisers.
  - bratwurst3000 3y ago
    That’s a good question, does someone know what the percentage of big advertiser revenue to little advertiser revenue is with google services? Big advertiser beeing a top company like Coca Cola.
    - bluGill 3y ago
      Does big Cola advertise on youtube? I haven't seen their ads at all (but since I don't drink soda maybe their profiles worked and coke isn't wasting adds on me?). Most of the big advertising plays elsewhere don't seem to be on youtube.
      - Ekaros 3y ago
        I have working adblock so can't say, but this should certainly be the season for their traditional connection and image marketing... So if ads were to appear it should be now.
      - bArray 3y ago
        Not sure about Coca Cola specifically, but we are talking more generally about well-known big advertisers.
        bluGill 3y ago
        Both. You can't listen to traditional radio for more than 20 minutes without hearing a McDonalds ad (at breakfast time). Drinks (both soft and hard), and cars are also big spenders on advertisements. I have seen a few ads for those things on YouTube, but it isn't as constant as other forms of media.
  - notahacker 3y ago
    Taking down individual scammers is almost cost free though, whereas Disney has a lot more to spend
michaelt 3y ago
* Risk of popular support for ad-blocking, because of all the scams. * Risk of regulators taking an interest, because it shows the ad industry can't self-regulate. * Risk of regulators taking an interest, because their voters are getting scammed. * Risk of regulators taking an interest, because celebrities complain. * Risk of regulators taking an interest, because deepfakes.
- octacat 3y ago
  - ad-blocking - they are working on disabling ad-blockers, give it some time. You cannot block ads in the official apps. - regulators are slow, you can make money now. Probably even with regulations they would still make money from the scam ads.
waysa 3y ago
Reputable companies generally don't want to advertise in an environment that could be damaging to their brands. This is why Google/YouTube created the "advertiser-friendly content guidelines". For the same reason a number of big brands pulled their X.com/Twitter ad campaigns.
rchaud 3y ago
Ad companies usually don't own the broadcast network too. Garbage ads damage a brand. Google doesn't do anything because they think Youtube's goodwill will last forever. It won't. They've already ratcheted up the ads to a level where regular users are complaining.
throw310822 3y ago
Because it makes you an accomplice in a crime? I mean, it's not like these things slipped through the system: you were alerted to them, you took an action, you claim you reviewed them, and that you are fine with them. That is basically a statement that you are fine with being complicit in a scam.
- youcantcook 3y ago
  [dead]
gitaarik 3y ago
Would seem to me that scammy adds negatively impact the reputation of your product. Makes it easier for a competitor to gain traction "I rather use Y, much safer and more reliable than YouTube".

Because your mega advertisers (Coca Cola, Disney, et al) are being played next to scam ads. Also I think this should be a two way street. If content creators need to moderate their content lest they be slapped to death by Youtube to help the advertisers, advertisers also have a responsibility to ensure their advertisements do not cause issue for content creators and/or viewers. It's unclear who currently runs Youtube, but they have been making bad decision after bad decision. Youtube is now extremely hostile which goes against the values it once held when it first grew.

mc32 3y ago
Yeah, I want to see them stop advertising on YouTube as a protest. I doubt it will happen. They only care about money and image, if image damages their money.
- ipython 3y ago
  Perhaps then this is really Elon planting these ads after all, to bring advertisers back to Twitter. /s
Euphorbium 3y ago
You have just a few big advertisers, but millons of scammers. Scammers can outspend big advertisers.
- bratwurst3000 3y ago
  That’s a good question, does someone know what the percentage of big advertiser revenue to little advertiser revenue is with google services? Big advertiser beeing a top company like Coca Cola.
  - bluGill 3y ago
    Does big Cola advertise on youtube? I haven't seen their ads at all (but since I don't drink soda maybe their profiles worked and coke isn't wasting adds on me?). Most of the big advertising plays elsewhere don't seem to be on youtube.
    - Ekaros 3y ago
      I have working adblock so can't say, but this should certainly be the season for their traditional connection and image marketing... So if ads were to appear it should be now.
    - bArray 3y ago
      Not sure about Coca Cola specifically, but we are talking more generally about well-known big advertisers.
      - bluGill 3y ago
        Both. You can't listen to traditional radio for more than 20 minutes without hearing a McDonalds ad (at breakfast time). Drinks (both soft and hard), and cars are also big spenders on advertisements. I have seen a few ads for those things on YouTube, but it isn't as constant as other forms of media.
- notahacker 3y ago
  Taking down individual scammers is almost cost free though, whereas Disney has a lot more to spend

michaelt 3y ago

* Risk of popular support for ad-blocking, because of all the scams. * Risk of regulators taking an interest, because it shows the ad industry can't self-regulate. * Risk of regulators taking an interest, because their voters are getting scammed. * Risk of regulators taking an interest, because celebrities complain. * Risk of regulators taking an interest, because deepfakes.

octacat 3y ago
- ad-blocking - they are working on disabling ad-blockers, give it some time. You cannot block ads in the official apps. - regulators are slow, you can make money now. Probably even with regulations they would still make money from the scam ads.

waysa 3y ago

Reputable companies generally don't want to advertise in an environment that could be damaging to their brands. This is why Google/YouTube created the "advertiser-friendly content guidelines". For the same reason a number of big brands pulled their X.com/Twitter ad campaigns.

rchaud 3y ago

Ad companies usually don't own the broadcast network too. Garbage ads damage a brand. Google doesn't do anything because they think Youtube's goodwill will last forever. It won't. They've already ratcheted up the ads to a level where regular users are complaining.

throw310822 3y ago

Because it makes you an accomplice in a crime? I mean, it's not like these things slipped through the system: you were alerted to them, you took an action, you claim you reviewed them, and that you are fine with them. That is basically a statement that you are fine with being complicit in a scam.

youcantcook 3y ago
[dead]

gitaarik 3y ago

Would seem to me that scammy adds negatively impact the reputation of your product. Makes it easier for a competitor to gain traction "I rather use Y, much safer and more reliable than YouTube".