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Looks like Epic is getting almost everything they wanted from both Google and Apple, given that EU is giving their hands to do all the jobs necessary for the Ap

Looks like Epic is getting almost everything they wanted from both Google and Apple, given that EU is giving their hands to do all the jobs necessary for the Apple's case. Those two stores will remain dominant (>95% share) for a foreseeable future, but at least customers will have a choice. Now I wonder what if Google/Apple decided to decrease their cut to a more reasonable level, around 10~15%? App store/Play store fees are not their primary revenue stream so this must be a reasonable cost for them to mitigate this kind of legal risks, but they choose not to do so.

lolinder 3y ago
> Looks like Epic is getting almost everything they wanted from both Google and Apple, given that EU It remains to be seen whether Apple will comply with EU rules outside of the EU. If not, Epic isn't getting their way, because EU revenue alone isn't going to be enough.
- deleted 3y ago
  [deleted]
- summerlight 3y ago
  Whenever DMA kicks in, I'm reasonably sure that there will be a number of state legislatures to follow this case, which will practically enforce Apple to open up the App store in the US.
  - MBCook 3y ago
    Why do you say that?
    - summerlight 3y ago
      CCPA came after GDPR. What makes you think this is an exception?
- SllX 3y ago
  I’m not even clear on if under the DMA, Apple has to comply in a way that will enable Epic to make their own store. Depending on how they intend to comply, Epic might still get excluded since they terminated Epic’s developer program accounts and their business relationship in retaliation for the lawsuit Epic filed. If Apple is still anywhere in the final process, its entirely possible other people can make their own storefronts but Epic will not.
  - summerlight 3y ago
    After DMA, Apple must allow app sideloading. They may decide not to host Epic Games Store in App Store, but I don't think they will be allowed to block them from running their own store with sideloading. Of course, Apple can try to circumvent but that's a blatant violation of DMA and there will be serious retaliation. EU already has given a warning[1]. Perhaps it's good to remind that Apple could've been in a better position with all the USB-C situation if they didn't insult EU congressman with laughter[2]... I don't think Tim's going to repeat the same mistake. [1] https://www.reuters.com/technology/exclusive-eus-vestager-warns-apple-against-using-privacy-security-limit-2021-07-02/ https://www.reuters.com/technology/exclusive-eus-vestager-wa... [2] https://www.cbc.ca/radio/asithappens/apple-adopting-usb-c-port-for-new-iphone-a-sigh-of-relief-for-eu-lawmaker-1.6966018 https://www.cbc.ca/radio/asithappens/apple-adopting-usb-c-po...
kevingadd 3y ago
Apple makes a TRUCKLOAD of money off of their 30%.
- activescott 3y ago
  For accuracy all apps under $1M in revenue can get 15% since 2020: https://developer.apple.com/app-store/small-business-program/ https://developer.apple.com/app-store/small-business-program... Also, subscriptions are charged at 30% for the first year, which then drops to 15% for subsequent years. When we sold software through resellers years before the App Store we often paid 40%-45%. We found it absurd at first too, but we learned that large businesses only bought from certain resellers or the resellers could sell into businesses we couldn’t reach (a sales staff in business or marketing to consumers). In some rare cases we negotiated to 30% so I don't find these fees out of the norm.
hbn 3y ago
Are customers really going to have a choice? It seems more likely a bunch of big companies are gonna want to get into the game of distributing apps to get the xx% cut of IAPs, and there will be exclusivity contracts for every app you want, and you'll have to install 5 app stores that will each be managing different things, and you'll no longer have a centralized location to manage recurring billing subscriptions like we have right now.

lolinder 3y ago

> Looks like Epic is getting almost everything they wanted from both Google and Apple, given that EU It remains to be seen whether Apple will comply with EU rules outside of the EU. If not, Epic isn't getting their way, because EU revenue alone isn't going to be enough.

deleted 3y ago
[deleted]
summerlight 3y ago
Whenever DMA kicks in, I'm reasonably sure that there will be a number of state legislatures to follow this case, which will practically enforce Apple to open up the App store in the US.
- MBCook 3y ago
  Why do you say that?
  - summerlight 3y ago
    CCPA came after GDPR. What makes you think this is an exception?
SllX 3y ago
I’m not even clear on if under the DMA, Apple has to comply in a way that will enable Epic to make their own store. Depending on how they intend to comply, Epic might still get excluded since they terminated Epic’s developer program accounts and their business relationship in retaliation for the lawsuit Epic filed. If Apple is still anywhere in the final process, its entirely possible other people can make their own storefronts but Epic will not.
- summerlight 3y ago
  After DMA, Apple must allow app sideloading. They may decide not to host Epic Games Store in App Store, but I don't think they will be allowed to block them from running their own store with sideloading. Of course, Apple can try to circumvent but that's a blatant violation of DMA and there will be serious retaliation. EU already has given a warning[1]. Perhaps it's good to remind that Apple could've been in a better position with all the USB-C situation if they didn't insult EU congressman with laughter[2]... I don't think Tim's going to repeat the same mistake. [1] https://www.reuters.com/technology/exclusive-eus-vestager-warns-apple-against-using-privacy-security-limit-2021-07-02/ https://www.reuters.com/technology/exclusive-eus-vestager-wa... [2] https://www.cbc.ca/radio/asithappens/apple-adopting-usb-c-port-for-new-iphone-a-sigh-of-relief-for-eu-lawmaker-1.6966018 https://www.cbc.ca/radio/asithappens/apple-adopting-usb-c-po...

kevingadd 3y ago

Apple makes a TRUCKLOAD of money off of their 30%.

activescott 3y ago
For accuracy all apps under $1M in revenue can get 15% since 2020: https://developer.apple.com/app-store/small-business-program/ https://developer.apple.com/app-store/small-business-program... Also, subscriptions are charged at 30% for the first year, which then drops to 15% for subsequent years. When we sold software through resellers years before the App Store we often paid 40%-45%. We found it absurd at first too, but we learned that large businesses only bought from certain resellers or the resellers could sell into businesses we couldn’t reach (a sales staff in business or marketing to consumers). In some rare cases we negotiated to 30% so I don't find these fees out of the norm.

hbn 3y ago

Are customers really going to have a choice? It seems more likely a bunch of big companies are gonna want to get into the game of distributing apps to get the xx% cut of IAPs, and there will be exclusivity contracts for every app you want, and you'll have to install 5 app stores that will each be managing different things, and you'll no longer have a centralized location to manage recurring billing subscriptions like we have right now.