I think the difference is in what a drop is in regards to. A drop of a well established price indicates something has fundamentally changed to make the price g

I think the difference is in what a drop is in regards to. A drop of a well established price indicates something has fundamentally changed to make the price go down. A drop from the peak of a large increase that is still far above the previous well established price looks more like something has fundamentally changed to make the price go up, but markets over estimated how much the price would increase. The difference is that the new price, assuming it becomes the new well established price, is lower in one situation and higher in the other. A title implying the former case when it is the latter might fall under the scope of clickbait. If the price is swinging up and down constantly and there is no well established price, then that is yet another situation which seems different from the previous two and the title might be better off capturing the unsteady nature of the price. If I make a major story that "X happened three times this year" without pointing out in the title that the historic numbers of X is 2 to 4 each year, it can be treated as a dishonest implication of some trend that doesn't exist. We know many will only read headlines and will not question the implications. This is something worth calling out even when it is over trivial matters to prevent it from being used for more serious matters.