I've lived in both Serbia and Albania fairly recently. Yes, 90-something % of Albanians would be glad to instantly improve their standard of living. Culturally

I've lived in both Serbia and Albania fairly recently. Yes, 90-something % of Albanians would be glad to instantly improve their standard of living. Culturally (i.e. 'European Values') they're far from aligned with the EU right now. Serbia, on the other hand, does largely share "European Values", more and more so every year. Its political alignments can change very quickly. But the cultural trajectory is clear.