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If the management continues to under perform, they will be acquired. The FTC investigation showed Zuckerberg was thinking about it. He probably couldn't for Sh

If the management continues to under perform, they will be acquired. The FTC investigation showed Zuckerberg was thinking about it. He probably couldn't for Sherman act reasons. But think about it: they have a good business that has better strategic value for a platform holder. Amazon spent a fortune trying to emulate their business to advantage AWS. That was an incredibly poorly managed endeavor. If they had bought Unity they wouldn't have needed Lumberyard. I can think of a lot of companies that would want Unity for the right price, or if the US govt would let them buy it. Can't say that about Bed Bath and Beyond!

swiftcoder 3y ago
I think everyone has tried to buy Unity at one time or another - I pushed for it at both Amazon and Facebook. Unity was steadfast in their refusal to sell, however. I'm curious to see how much of their business they have to set on fire before they are forced to abandon that position.
TillE 3y ago
I think Microsoft would love to own Unity. Many of their game studios use it, it's C# (with a promised migration from Unity's ancient hacked Mono to modern .NET), they don't have their own public game engine. It would probably be the best outcome for everyone.
- bsjaux628 3y ago
  Pretty much non of them use it outside the random A game here and there, they use UE5 or in house. The only ones I remember that used Unity were Ori and Cuphead and those were not first party studios
- gavanm 3y ago
  I could see that potentially being an Anti-Trust issue for them. Given the controversy over the Activision acquisition, acquiring one of the major engine platforms, having a major game studio, and already owning the XBox platform might make for great end to end strategic alignment / platform control - but I think it would also be a big regulatory/political fight to get done.
n6242 3y ago
> If they had bought Unity they wouldn't have needed Lumberyard. As far as I know, there have been many attempts to make a non-mobile MMORPG in Unity and they've all ended in failure.
nitwit005 3y ago
I'm a little dubious as to the benefit of buying a game engine company, when you can just build an integration. Amazon Lumberyard always seemed like a strange idea. Yes, AWS, Twitch, and other integrations might be cool, but those should all have public APIs.

swiftcoder 3y ago

I think everyone has tried to buy Unity at one time or another - I pushed for it at both Amazon and Facebook. Unity was steadfast in their refusal to sell, however. I'm curious to see how much of their business they have to set on fire before they are forced to abandon that position.

TillE 3y ago

I think Microsoft would love to own Unity. Many of their game studios use it, it's C# (with a promised migration from Unity's ancient hacked Mono to modern .NET), they don't have their own public game engine. It would probably be the best outcome for everyone.

bsjaux628 3y ago
Pretty much non of them use it outside the random A game here and there, they use UE5 or in house. The only ones I remember that used Unity were Ori and Cuphead and those were not first party studios
gavanm 3y ago
I could see that potentially being an Anti-Trust issue for them. Given the controversy over the Activision acquisition, acquiring one of the major engine platforms, having a major game studio, and already owning the XBox platform might make for great end to end strategic alignment / platform control - but I think it would also be a big regulatory/political fight to get done.

n6242 3y ago

> If they had bought Unity they wouldn't have needed Lumberyard. As far as I know, there have been many attempts to make a non-mobile MMORPG in Unity and they've all ended in failure.

nitwit005 3y ago

I'm a little dubious as to the benefit of buying a game engine company, when you can just build an integration. Amazon Lumberyard always seemed like a strange idea. Yes, AWS, Twitch, and other integrations might be cool, but those should all have public APIs.