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Customers really, really hate segmentation of product [1], esp. if the product end up being exactly the same! I think companies should stop trying to segment c
by chii 3y ago
Customers really, really hate segmentation of product [1], esp. if the product end up being exactly the same!
I think companies should stop trying to segment customers. It's a long term loss, despite a short term gain.
[1] https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-duckies/ https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-...
- jjeaff 3y agoI don't think customers mind segmentation at all. Just, as you said, when it's a purposely crippled, identical product, they hate it.
- justinclift 3y ago> It's a long term loss, despite a short term gain. While I dislike market segmentation as much as anyone, it seems like it worked out ok for Nvidia. It let them keep a (very) profitable segment of the business, which in turn financed other developments and let them become the GPU leader for a very long time. No idea how it'll play out in the end of course, but we're definite past the whole "short term" time frame.
- user_7832 3y agoThanks, that was an excellent read. If that article hasn't been posted to HN recently, I think it deserves to be posted.