> This will almost certainly become a reality when a sufficient #users buy an Apple TV, through a remotely activated update. Apple's business model is incompat

> This will almost certainly become a reality when a sufficient #users buy an Apple TV, through a remotely activated update. Apple's business model is incompatible with that user experience. First, Apple already makes a profit on the devices themselves. Second, there's a healthy attach rate for additional Apple devices and services for people who have a positive experience with Apple TV.