But there's a definitional problem here. Do celebrities avoid talking about anything controversial, or does anything that lots of celebrities talk about become

But there's a definitional problem here. Do celebrities avoid talking about anything controversial, or does anything that lots of celebrities talk about become perceived as non-controversial? You talk about the "MSM" and the "establishment", but quite a lot of news outlets and politicians in the US don't agree with what Taylor Swift has to say about LGBT rights.