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As in Google thinks Apple, a company that hasn’t been able to run a first rate (no make it second rate) software service after years - not one, will be able to

As in Google thinks Apple, a company that hasn’t been able to run a first rate (no make it second rate) software service after years - not one, will be able to make something that replaces Google Search? That’s a bit difficult to believe. But then I believe Google wasn’t thinking Apple could do it well at all. I think Google is sure of - is the typical Apple customer base that will just gobble up whatever Apple shoves down their throat, heartily. Yeah, I think it’s this one :)

fooker 3y ago
OTOH Apple could easily buy a company that has a good search product. And it could even rival Google if they don't have to optimize for increasing ad revenue.
- chias 3y ago
  Please, please no. In the last six months I have finally found an independent search engine I actually like. Don't you dare take it away from me.
- anukin 3y ago
  Have they not done the same with ML/AI and have very little to show for it. What makes you think the result would be different in search?
  - fooker 3y ago
    One is a research problem, the other is a an engineering problem. Sure search was a research problem 30 years ago, but most competent undergrads can design a search engine now. You need engineering power to scale it and admins to keep it running.
dboreham 3y ago
Apple employs some of the people who built Google search so obviously they could if they wanted to.
- bugglebeetle 3y ago
  Solving search now, after decades of enshittification, much of which was driven by Google themselves, is a different kind of problem.
solarkraft 3y ago
I think Bing would also be happy to pay for this position.
cdelsolar 3y ago
What do you call MacOS?
- crossroadsguy 3y ago
  Why? Mac OS. Same as you typed. I spell it macOS though ;-) Besides I won’t call it a service. I would call their substandard iCloud a service. You know what let’s talk about macOS and since we are talking about search let’s talk about Spotlight. God, everything is awful about it. What is worse is that you don’t even know what is happening. Suddenly your apps stopped turning up in search? Well there are interesting ways suggested on Apple support site to try. No didn’t work? Of course it didn’t. Then why not remove everything and then add the full disk and let it index and then remove it again and then try the selection you want to keep. Naah, didn’t work. That’s fine, it’s normal. Restart it. No no, do it couple of times. It takes few restarts for the indexing engine to get all warmed up. Oh you rather called Apple support? Yeah, they would do it properly. After helping you wipe your Mac twice the next step in the workflow is guiding you through the steps to drop your Mac at a service centre and you’ll get it back in a week or two with some magic sauce poured inside. It worked? Yup. Apple does it right every single time. It didn’t? You must be doing something wrong.
mcphage 3y ago
Well, I don’t know if Google thinks Apple could come up with a decent search engine or not. But to your later point, yeah. If Apple developed their own search engine, it would be the default on iOS. And as long as it wasn’t complete garbage, lots of people would leave it be. (And if someone did update it, would they actually pick Google these days?). Because it’s not “will Apple come up with something that makes Google Search obsolete”, it’s “will Apple come up with something that diminishes search traffic from iOS devices?

fooker 3y ago

OTOH Apple could easily buy a company that has a good search product. And it could even rival Google if they don't have to optimize for increasing ad revenue.

chias 3y ago
Please, please no. In the last six months I have finally found an independent search engine I actually like. Don't you dare take it away from me.
anukin 3y ago
Have they not done the same with ML/AI and have very little to show for it. What makes you think the result would be different in search?
- fooker 3y ago
  One is a research problem, the other is a an engineering problem. Sure search was a research problem 30 years ago, but most competent undergrads can design a search engine now. You need engineering power to scale it and admins to keep it running.

dboreham 3y ago

Apple employs some of the people who built Google search so obviously they could if they wanted to.

bugglebeetle 3y ago
Solving search now, after decades of enshittification, much of which was driven by Google themselves, is a different kind of problem.

solarkraft 3y ago

I think Bing would also be happy to pay for this position.

cdelsolar 3y ago

What do you call MacOS?

crossroadsguy 3y ago
Why? Mac OS. Same as you typed. I spell it macOS though ;-) Besides I won’t call it a service. I would call their substandard iCloud a service. You know what let’s talk about macOS and since we are talking about search let’s talk about Spotlight. God, everything is awful about it. What is worse is that you don’t even know what is happening. Suddenly your apps stopped turning up in search? Well there are interesting ways suggested on Apple support site to try. No didn’t work? Of course it didn’t. Then why not remove everything and then add the full disk and let it index and then remove it again and then try the selection you want to keep. Naah, didn’t work. That’s fine, it’s normal. Restart it. No no, do it couple of times. It takes few restarts for the indexing engine to get all warmed up. Oh you rather called Apple support? Yeah, they would do it properly. After helping you wipe your Mac twice the next step in the workflow is guiding you through the steps to drop your Mac at a service centre and you’ll get it back in a week or two with some magic sauce poured inside. It worked? Yup. Apple does it right every single time. It didn’t? You must be doing something wrong.

mcphage 3y ago

Well, I don’t know if Google thinks Apple could come up with a decent search engine or not. But to your later point, yeah. If Apple developed their own search engine, it would be the default on iOS. And as long as it wasn’t complete garbage, lots of people would leave it be. (And if someone did update it, would they actually pick Google these days?). Because it’s not “will Apple come up with something that makes Google Search obsolete”, it’s “will Apple come up with something that diminishes search traffic from iOS devices?