4 ms·

Seems like a decent incentive for them to continue investing in Android

• isodev 3y ago
  Why? They already have all users on Android with Google search by default.
  • samsonradu 3y ago
    To get Apple's users to switch to Android probably.
  • gpm 3y ago
    Because they earn 56.25% (1/0.64 - 1) more from any user they can attract to Android from iOS (at least with regards to search)
    • isodev 3y ago
      Google is an ad company. The products they make are just good enough to reach a certain number of users and only if they get good telemetry and behavioural signals out of it. Imagine how much more expensive (and risky) it would be to focus on products that would appeal to a larger user base. In the long term, 36% is nothing compared to the investment and costs of trying to make more people switch to Android.
    • Terretta 3y ago
      > they earn 56.25% (1/0.64 - 1) more from any user they can attract to Android from iOS Look at downloads versus spend (circa 2018 graphic, as this is an older deal): https://www.data.ai/en/insights/market-data/global-app-downloads-grew-15-and-consumer-spend-20-in-q2-2018-versus-a-year-ago/ https://www.data.ai/en/insights/market-data/global-app-downl... And check out concepts of share of wallet and size of wallet per user: https://www.investopedia.com/terms/s/share-of-wallet.asp https://www.investopedia.com/terms/s/share-of-wallet.asp I'm not debating your stat, I'm just saying it's more complicated than that, if you're looking at ad market pay for performance.
  • LastTrain 3y ago
    Because the percentage Apple can demand is inversely correlated to Android market share.
• majani 3y ago
  Owning an operating system is the most powerful position in all of software. That's incentive enough