5 ms·

Because the marketing goal of the diamond industry is to convince buyers that the amount of money you spent indicates how much you love your spouse.

• lukas099 3y ago
  Theoretically you could spend the same amount an some insanely huge used diamond.
  • ozim 3y ago
    "Used things are for poor people" - they know their market well and don't even have to actively diminish used diamonds/rings value, their customers do it for them.
    • brrrrrm 3y ago
      Sustainability is a luxury belief. The market will change when such values disseminate more broadly.
• imtringued 3y ago
  But that doesn't dictate how much you're supposed to be paying for each individual diamond. If you have a "proof of love" budget of $6000 you could just buy five used diamonds instead. You could then start an arms race with other married couples and claim they don't love their spouses, because they only bought them a single diamond. Edit: I checked and multi diamond cluster rings look way more impressive and make single diamond rings look cheap and icky.