4 ms·

And how rewriting of history saved Steve multiple times ?

• soperj 3y ago
  Never seen a guy save a company so many times. Begs the question why it needed saving so often...
  • Waterluvian 3y ago
    Something something John Sculley?
    • steve1977 3y ago
      Who was basically brought in to Apple by Steve Jobs AFAIK
      • mikestew 3y ago
        “Do you want to sell sugar water for the rest of your life or come with me and change the world?” (Sculley worked for Pepsi at the time.)
  • kmeisthax 3y ago
    To be fair, Jobs-interregnum Apple was such a hilariously mismanaged mess that it did actually need saving multiple times over. Michael Dell's quip about "shutting Apple down and giving the money back to the shareholders" was not entirely as misguided as it sounds today.
  • babypuncher 3y ago
    I'm not sure I follow. It's pretty widely recognized that Apple was circling the drain in the '90s, and things didn't turn around until they bought NeXT and put Steve in the CEO chair. Since that point, they haven't needed "saving". All these different stories you see are about the changes Steve made to the company that probably contributed to the turnaround.
    • MBCook 3y ago
      I believe the common thought is that Apple got down to as little as 90 days before having to declare bankruptcy. If Steve hadn’t made drastic (successful!) changes fast, there would be no Apple. They really were right on the edge.
  • lupire 3y ago
    Because business is hard without leveraging IBM's monopoly power. Most companies fail.