Linear streaming is central to PlutoTV, which has been around for a while and is available on many platforms. It’s not really for people “that don’t grok Netfl

Linear streaming is central to PlutoTV, which has been around for a while and is available on many platforms. It’s not really for people “that don’t grok Netflix or Hulu”. That’s one reason, I suppose, but the stronger reasons are: 1. Licensing and cost nonsense that none of us care about. 2. Channel surfing is an entirely different way to engage with low-attention content and has its own place. You may not “grok it” yourself, but the gist is that it greatly reduces the analysis paralysis of picking movies and episodes and doesn’t make you feel like you’re sitting down to watch something from start to finish. You just surf around and leave something and let it play. The lack of control is intentional and positive, and it can be a great avenue for discovery in a world where every on-demand front page has been lost to poor algorithm recommendations.