> Their subscriber numbers are modest, making it all even more puzzling What’s puzzling about this? Someone writing an article about baity social media account

> Their subscriber numbers are modest, making it all even more puzzling What’s puzzling about this? Someone writing an article about baity social media accounts surely knows a YouTube account has to have a minimum number of subscribers to receive ad payout (mentioned in TFA), and that like every other stat online, it can be bought with money? They don’t need to “amass” actual fans.