I think YouTube is 50% ! But Adsense was capable of earning so much more than what most could do themselves that I was happy to “pay” them when I ran a semi-po

I think YouTube is 50% ! But Adsense was capable of earning so much more than what most could do themselves that I was happy to “pay” them when I ran a semi-popular site. Though CPM can be gamed as well: put the ad at the bottom instead of the top. At the right instead of the left. Can be gamed by publishers too: create an ad that users see but don’t click on, but act on anyway. E.g. an ad for a cola and then you drink one from your fridge. I thought Google basically blended it all together when deciding which ad to present: a poorly clicked ad will need to pay more per click to get displayed.