4 ms·

Did you see the Scary Fast event from Apple? It was shot on iPhone 15 pro max and looks great. They even did a behind the scenes video showing how they did it.

Did you see the Scary Fast event from Apple? It was shot on iPhone 15 pro max and looks great. They even did a behind the scenes video showing how they did it. Yes, Apple did that as a marketing tool. But the fact that they were able to use the phone instead of the usual Arri/Blackmagic etc. does show that “pros” can make great looking products with it. Plus, I like the fact that Apple is dogfooding high end camera use. The more internal feedback they get the better. We’ll see if they keep using iPhones in their videos going forward.

MBCook 3y ago
Agreed. For photos instead of video you can find tons of amazing pictures that people took on iPhone pros. People take the picture in raw and then process it themselves like they would if it was from a DSLR and they come out incredible. Yeah the stock camera app meant to be point-and-shoot doesn’t re-create the same results as a professional spending a bunch of time in Photoshop, but what do you expect? Apple does a pretty good job of making very good photos under incredible constraints of tiny sensors, possibly low light, and every other condition that someone might whip their phone out in.
sneak 3y ago
It was shot on an iPhone 15 Pro Max with professional lighting and sound, and then meticulously polished in postproduction as an ad for the iPhone’s camera. I’ve shot log prores on my 15PM last month too; I knew what it can do even before their stunt. If you’re already using this workflow, however, there’s little reason to use an iPhone, given the fact that you already own lenses and sensors that take much better images. Phones don’t have good lenses in them because of space constraints, and the sensors are small. It was a stunt, like a race driver taking a stock Civic around a track. Yes, it’s possible. No, no working professional does that for real. (MKBHD tried it as a test for the Rivian/Amazon electric cargo van review video he made. That’s a much more real-world test than the Apple event—and it shows. The quality is surprisingly good for a phone but it’s still not anywhere near “professional” level.) The “pro” on AirPods and iPhones (and 32GB MacBooks) is just branding.

MBCook 3y ago

Agreed. For photos instead of video you can find tons of amazing pictures that people took on iPhone pros. People take the picture in raw and then process it themselves like they would if it was from a DSLR and they come out incredible. Yeah the stock camera app meant to be point-and-shoot doesn’t re-create the same results as a professional spending a bunch of time in Photoshop, but what do you expect? Apple does a pretty good job of making very good photos under incredible constraints of tiny sensors, possibly low light, and every other condition that someone might whip their phone out in.

sneak 3y ago

It was shot on an iPhone 15 Pro Max with professional lighting and sound, and then meticulously polished in postproduction as an ad for the iPhone’s camera. I’ve shot log prores on my 15PM last month too; I knew what it can do even before their stunt. If you’re already using this workflow, however, there’s little reason to use an iPhone, given the fact that you already own lenses and sensors that take much better images. Phones don’t have good lenses in them because of space constraints, and the sensors are small. It was a stunt, like a race driver taking a stock Civic around a track. Yes, it’s possible. No, no working professional does that for real. (MKBHD tried it as a test for the Rivian/Amazon electric cargo van review video he made. That’s a much more real-world test than the Apple event—and it shows. The quality is surprisingly good for a phone but it’s still not anywhere near “professional” level.) The “pro” on AirPods and iPhones (and 32GB MacBooks) is just branding.