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The problem with popups for customers is they pop-off again so the advantage of bricks and mortar is diminished. You need to take the product back in 2 months f
by harry8 3y ago
The problem with popups for customers is they pop-off again so the advantage of bricks and mortar is diminished. You need to take the product back in 2 months for reasons, but where? That shop now sells decorative yoga mats and has never heard of you.
A webshop might be gone and broke but it might not be. The friction of shipping isn't offset when the likelihood is that the popup will be gone.
In general the rent is too damn high and popups don't really solve that problem and I don't know how we can.
- jareklupinski 3y agoi'm imagining a warehouse in New Jersey near an office complex that houses the 'physical address' of these brands, and handles things like logistics / shipping / returns, while the 'face' of the business is in a short-term storefront somewhere in the city sort of like sunglass huts in malls?
- sroussey 3y agoThis is Macys
- jareklupinski 3y agoeverything old is new again pool all the vacant storefronts into an outdoor mall :)