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> High move-in costs, search frictions, and high contract dissolution costs for landlords amplify this option value. i was excited to see the number of popups

> High move-in costs, search frictions, and high contract dissolution costs for landlords amplify this option value. i was excited to see the number of popups and temporary exhibits / art galleries increase during the pandemic, and was hoping this would lead to the commodification of starting a business in a vacant storefront turning a lot into an H&M or a bank would definitely require a lot of capital, but is there a way to help encourage short-term businesses like holiday markets and popups to fill these vacancies until a 'real' tenant can take over?

mym1990 3y ago
I imagine for landlords this would be like picking up pennies on the street while hundred dollar bills are flying out of your pocket. Real estate isn’t exactly a “creative solutioning” space…it’s extremely cutthroat.
toomuchtodo 3y ago
https://www.cnbc.com/video/2023/10/30/spirit-halloween-ceo-the-companys-strategy-is-to-seek-temporary-three-month-leases.html https://www.cnbc.com/video/2023/10/30/spirit-halloween-ceo-t... https://www.marketplace.org/2021/10/29/vacant-real-estate-spirit-halloweens-favorite-haunt/ https://www.marketplace.org/2021/10/29/vacant-real-estate-sp... Possibly an opportunity in a short term brokerage who has the leverage Spirit Halloween has with landlords, with unsophisticated short term lease seekers with no leverage working with the brokerage. Bin packing problem of sorts.
harry8 3y ago
The problem with popups for customers is they pop-off again so the advantage of bricks and mortar is diminished. You need to take the product back in 2 months for reasons, but where? That shop now sells decorative yoga mats and has never heard of you. A webshop might be gone and broke but it might not be. The friction of shipping isn't offset when the likelihood is that the popup will be gone. In general the rent is too damn high and popups don't really solve that problem and I don't know how we can.
- jareklupinski 3y ago
  i'm imagining a warehouse in New Jersey near an office complex that houses the 'physical address' of these brands, and handles things like logistics / shipping / returns, while the 'face' of the business is in a short-term storefront somewhere in the city sort of like sunglass huts in malls?
  - sroussey 3y ago
    This is Macys
    - jareklupinski 3y ago
      everything old is new again pool all the vacant storefronts into an outdoor mall :)

mym1990 3y ago

I imagine for landlords this would be like picking up pennies on the street while hundred dollar bills are flying out of your pocket. Real estate isn’t exactly a “creative solutioning” space…it’s extremely cutthroat.

toomuchtodo 3y ago

https://www.cnbc.com/video/2023/10/30/spirit-halloween-ceo-the-companys-strategy-is-to-seek-temporary-three-month-leases.html https://www.cnbc.com/video/2023/10/30/spirit-halloween-ceo-t... https://www.marketplace.org/2021/10/29/vacant-real-estate-spirit-halloweens-favorite-haunt/ https://www.marketplace.org/2021/10/29/vacant-real-estate-sp... Possibly an opportunity in a short term brokerage who has the leverage Spirit Halloween has with landlords, with unsophisticated short term lease seekers with no leverage working with the brokerage. Bin packing problem of sorts.

harry8 3y ago

The problem with popups for customers is they pop-off again so the advantage of bricks and mortar is diminished. You need to take the product back in 2 months for reasons, but where? That shop now sells decorative yoga mats and has never heard of you. A webshop might be gone and broke but it might not be. The friction of shipping isn't offset when the likelihood is that the popup will be gone. In general the rent is too damn high and popups don't really solve that problem and I don't know how we can.

jareklupinski 3y ago
i'm imagining a warehouse in New Jersey near an office complex that houses the 'physical address' of these brands, and handles things like logistics / shipping / returns, while the 'face' of the business is in a short-term storefront somewhere in the city sort of like sunglass huts in malls?
- sroussey 3y ago
  This is Macys
  - jareklupinski 3y ago
    everything old is new again pool all the vacant storefronts into an outdoor mall :)