Also cost. Apple introduced the 15 inch MacBook Air on June 6th. If they upgraded it to the M3 right now that machine would have only lasted 4 months and 4 da

Also cost. Apple introduced the 15 inch MacBook Air on June 6th. If they upgraded it to the M3 right now that machine would have only lasted 4 months and 4 days. Sure they could do it, but how many sales are they really losing because they haven’t? People buying the Air are not exactly looking for the absolute best in technology. They’re probably much more likely to be price sensitive, and putting a brand new M3 in would likely make that worse. So if you consider that you have to make new boxes and manuals and new hardware and test it and change the lines and everything else… what are the chances you would come out positive after such a short amount of time? It would make some more sense for the 13 inch air which is about 18 months old, but again if you don’t have to maybe you keep selling the M2 for another six months.