4 ms·

The authentication stuff is all standard practice so no big change IMO. However the hard spam limit with Gmail in particular will get interesting. I predict thi

The authentication stuff is all standard practice so no big change IMO. However the hard spam limit with Gmail in particular will get interesting. I predict this is going to create some insane headaches for indie Saas startups. Gmail is the only inbox provider that doesn’t offer a real feedback loop (you don’t actually know if a given email address marked you as spam when sending to gmail users). The FBL in Google postmaster tools is anonymized and unreliable at best. So essentially, you never know if a Gmail user marked you as spam so you can stop sending to them. Gmail will just by default mark your emails as spam for that user going forward, without telling you. This means your spam complaint level will inevitably rise over time without you knowing why and what email addresses are causing the issue. Unless Gmail actually starts providing a real FBL like other inbox providers, the hard spam limit is going to snowball into a nightmare for even the most conservative and legitimate senders.

Macha 3y ago
Honestly sounds like I'm on the side of Gmail here. Think about this from the perspective of an actual spammer. You get a notification that address XYZ is marked as spam by user ABC. Well, now you just email user ABC from a different address.
- pembrook 3y ago
  Not even spammers want to waste time & money emailing people who have already marked their emails as spam (that's as clear a signal as any to move onto the next victim). The real problem is, for legitimate senders, the people who send less emails actually get higher levels of spam complaints! This is because humans are human and they forget who you are. I would argue this actually incentivizes sending more emails. This is why marketers all recommend sending garbage emails daily/weekly/monthly. The truth is, the companies with full-time spam (marketing) departments will do just fine with these changes. It's the little guy who is going to have to navigate these complexities (likely unsuccessfully), and get shut out from yet another technology that used to be open. On top of that, Google has started to offer perks for senders within Gmail for a $1,500 per year fee (VMC). They're basically one step away from collecting rents on all of email by way of their monopoly.
  - pests 3y ago
    Right - spammers (and legit marketers) do not want an old or out of date email lists to work with. Wastes time and reduces the lists ROI.
  - max51 3y ago
    I disagree with your analysis. I think they will limit the amount emails with garbage that people don't want to see if they risk getting their entire domain blocked over it. I also don't think it's complicated for the "little guys". The solution to avoid getting banned is simply to not send mass spam. It's not rocket science, don't mass email people knowing that they get mad at you when see your emails in their inbox.

Macha 3y ago

Honestly sounds like I'm on the side of Gmail here. Think about this from the perspective of an actual spammer. You get a notification that address XYZ is marked as spam by user ABC. Well, now you just email user ABC from a different address.

pembrook 3y ago
Not even spammers want to waste time & money emailing people who have already marked their emails as spam (that's as clear a signal as any to move onto the next victim). The real problem is, for legitimate senders, the people who send less emails actually get higher levels of spam complaints! This is because humans are human and they forget who you are. I would argue this actually incentivizes sending more emails. This is why marketers all recommend sending garbage emails daily/weekly/monthly. The truth is, the companies with full-time spam (marketing) departments will do just fine with these changes. It's the little guy who is going to have to navigate these complexities (likely unsuccessfully), and get shut out from yet another technology that used to be open. On top of that, Google has started to offer perks for senders within Gmail for a $1,500 per year fee (VMC). They're basically one step away from collecting rents on all of email by way of their monopoly.
- pests 3y ago
  Right - spammers (and legit marketers) do not want an old or out of date email lists to work with. Wastes time and reduces the lists ROI.
- max51 3y ago
  I disagree with your analysis. I think they will limit the amount emails with garbage that people don't want to see if they risk getting their entire domain blocked over it. I also don't think it's complicated for the "little guys". The solution to avoid getting banned is simply to not send mass spam. It's not rocket science, don't mass email people knowing that they get mad at you when see your emails in their inbox.