3 ms·
> YouTube will win because they are financially incentivised to so so. UBO and other free blockers will fail because there is so much downside, and no upside.
by hotnfresh 3y ago
> YouTube will win because they are financially incentivised to so so. UBO and other free blockers will fail because there is so much downside, and no upside.
This has been the situation for the ad-blocking war since it started. If the pro-ads side is destined to win, they're sure taking their sweet time about it.
- bruce511 3y agoYou call it a war, I'm not sure YouTube thinks of it that way. YouTube revenue was 29.2 billion dollars in 2022. On the other side you have a couple guys complaining about Reddit users. Sure, a few tech-savy folk install ad-blockers, and Google keeps the space dynamic enough to avoid it getting serious traction. But it's less a "war" and more of a minor irritation. Winning isn't making ad-blocking go away, winning is 29.2 billion $. The entitled user base will do the rest.
- hotnfresh 3y agoI didn’t pick the term “war” for this discussion. I was following suit.
- chii 3y agoYou quoted a revenue number, but revenue is irrelevant. Profit is. YouTube for the longest time does not turn a profit. Google has never revealed any YouTube profit since the acquisition. I imagine they don't because it is negative. Likely propped up afloat by YouTube data that feeds into Google's other ad businesses.