Indeed. Most technologies are introduced from the high end and down, because the high end is less cost sensitive. This gives time to get experience with the tec

Indeed. Most technologies are introduced from the high end and down, because the high end is less cost sensitive. This gives time to get experience with the technology and develop it to make it cheaper, at which point it goes into mainstream products. I don't think you should underestimate the power of image in the car industry either. If you want the all-electric car to become mainstream the public needs to see that this stuff works and is cool. There's no better way to do that than to build a car that kicks everyone else's butt. Reminds me of graphics cards. Nvidia and ATI introduce these ridiculously overpriced high-end cards that cost $600-700, and a short while later that tech is in mainstream $150 cards.