3 ms·

I'm going to put it out there..... if I had a trillion dollar company or whatever facebook is, then I think I would have done a better job getting Threads built

I'm going to put it out there..... if I had a trillion dollar company or whatever facebook is, then I think I would have done a better job getting Threads built. And now its built, I'd have done a better job advertising and marketing it. Let me ask you - when the latest Mission Impossible movie came out, when the latest Spiderman movie came out, did you see ads absolutely fucking everywhere? Yes you did - bus stops, TV, YouTube - everywhere you turned, that message was being sold to you. When the latest Apple phone came out, were you even able to escape the Apple advertising on radio, TV, YouTube, magazines, whatever? No, you were not able to escape. Let me ask you - how many slick, stylish, compelling ads have you seen for Threads? Is the answer "absolutely everywhere", or is the answer "nowhere, never, none"? Or is the answer "damn facebook is pushing Threads down my throat". The incompetence firstly of the technical build then secondly of the marketing is startling. The conclusion has to be either facebook genuinely doesn't care about Threads, it's just a distraction from trying to make the metaverse, OR they genuinely care but they genuinely have no idea what they are doing, despite having all the money in the world. I say I'd be better at making Threads than Zuckerberg because almost anyone would be better - for gods sake all you need to do is picj up the phone to the top ad agencies and tell them to pitch for a $500M adverting spend. It's not rocket science.

rapsin4 3y ago
Armchair internet neckbeard thinks he knows Social Networks better than Zuck; who literally has half the world using his products... lol They're obviously not advertising it due to the product being close to complete... it doesn't even have search or trending yet... Why waste money on advertising if the product isn't even done yet?
zenmaster10665 3y ago
One property in a list of other properties. It is all a balance of attention.
- deleted 3y ago
  [deleted]
andrewstuart 3y ago
Can I ask this ONE question? How the heck did Zuckerberg completely MISS the utter total 100% importance of the user handle in trying to lift Twitter's user base from Musk? Let me tell you this - Twitter users ARE their handles - handles matter. But in Zuckerbergs's world, to join Threads, you have to get an Instagram account - and apart from all the handles already being gone there, you certainly can't get your Twitter handle on threads. People love to get a good handle - it's a personalised number plate. So Threads should have played on this - people who are engaging, posting, building audience on Threads, well they get their choice of handle. There should have been the biggest handle rush of all time - in return for usage and engagement. Instead - Threads got the opposite - no good handles available at all, disincentive to join. Ugh. Why - why does Threads use Instagram for its user management system? That's a mistake that has to be fixed pronto. If I was running that project I would have said you get to have the same Threads handle as your Twitter handle if you can prove you own it by posting a code to Twitter. Of course Musk would do his best to make that not possible, but playing that game is part of the publicity of getting people to move over. Coming up with encrypted codes, obfuscated codes to prove your identity. The newspapers would write about it, you could build talk about Threads, build the perception that there was a real movement towards Threads. But did facebook do anything like that? No, they just dumped you in the Instagram user account system and said "no good handle for you". Really, whoever it is at facebook running the Threads project lacks the imagination to be taking on the job of stealing Twitter from Musk.
- threeseed 3y ago
  > why does Threads use Instagram for its user management system a) Because it allows most people to join instantly without having to signup. b) It leverages your existing Instagram interests, connections etc. for the feed. c) Enhances your Instagram advertising profile with additional data. d) It means that Threads has a robust, scalable, secure and proven auth system.
  - andrewstuart 3y ago
    That explains it exactly - technical reasons. That's why it's failing. It's a fight with Musk, not development of a banking ledger system designed with UML.
harrid 3y ago
I don't watch movies and I block ads online. So help me out: were there many or few ads?
monkey_monkey 3y ago
I deeply appreciate these hot takes based on nothing but ego. It saves me from having to go to Reddit.
helsinkiandrew 3y ago
> Is the answer "absolutely everywhere", or is the answer "nowhere, never, none"? What about the 2.3 billion Instagram users who get reminded about it every so often?
yellow_lead 3y ago
I've also never seen ads for Twitter, Facebook (before the scandals), MySpace, Reddit, etc. I think comparison to movies or Apple products is a false equivalence. Not a marketing expert, but for social media products it may be better to try to grow semi-organically?
laurentlb 3y ago
Before spending that much marketing money, maybe a good step would be to make Threads more available. Right now, it seems to be blocked in half of the countries in the world. This probably affects the network effects.
munro 3y ago
What I imagined after reading this was everyone is so demoralized at Facebook, but perhaps specifically this team. I'd have to ask colleagues that joined Meta, but I'm imagining a team that's totally checked out. You know, you like/need the $$$ you get biweekly, but your hearts not in it, so you show up everyday going through the motions and just keep pushing that boulder up the hill. Meta doesn't have the greatest reputation, and then on top of that your working on Mark Zuckerberg's spite social media project...
wink 3y ago
I'm not even sure I'd have really heard about it if I hadn't been a Twitter/Fediverse user. Bluesky is mentioned a gazillion times more, and even that not very often.
BLKNSLVR 3y ago
I learned about the existence of The Peripheral TV show from a bus. I read the book a few years back and very much enjoyed it, and was surprised to see they'd made a TV show out of it - I thought there would have been other Gibson works ahead of it. Great first season. Cancelled.
- mcphage 3y ago
  Let me tell you about Vr.5 :-(
  - BLKNSLVR 3y ago
    Imma check it out, I need more disappointment in my life...

rapsin4 3y ago

Armchair internet neckbeard thinks he knows Social Networks better than Zuck; who literally has half the world using his products... lol They're obviously not advertising it due to the product being close to complete... it doesn't even have search or trending yet... Why waste money on advertising if the product isn't even done yet?

zenmaster10665 3y ago

One property in a list of other properties. It is all a balance of attention.

deleted 3y ago
[deleted]

andrewstuart 3y ago

Can I ask this ONE question? How the heck did Zuckerberg completely MISS the utter total 100% importance of the user handle in trying to lift Twitter's user base from Musk? Let me tell you this - Twitter users ARE their handles - handles matter. But in Zuckerbergs's world, to join Threads, you have to get an Instagram account - and apart from all the handles already being gone there, you certainly can't get your Twitter handle on threads. People love to get a good handle - it's a personalised number plate. So Threads should have played on this - people who are engaging, posting, building audience on Threads, well they get their choice of handle. There should have been the biggest handle rush of all time - in return for usage and engagement. Instead - Threads got the opposite - no good handles available at all, disincentive to join. Ugh. Why - why does Threads use Instagram for its user management system? That's a mistake that has to be fixed pronto. If I was running that project I would have said you get to have the same Threads handle as your Twitter handle if you can prove you own it by posting a code to Twitter. Of course Musk would do his best to make that not possible, but playing that game is part of the publicity of getting people to move over. Coming up with encrypted codes, obfuscated codes to prove your identity. The newspapers would write about it, you could build talk about Threads, build the perception that there was a real movement towards Threads. But did facebook do anything like that? No, they just dumped you in the Instagram user account system and said "no good handle for you". Really, whoever it is at facebook running the Threads project lacks the imagination to be taking on the job of stealing Twitter from Musk.

threeseed 3y ago
> why does Threads use Instagram for its user management system a) Because it allows most people to join instantly without having to signup. b) It leverages your existing Instagram interests, connections etc. for the feed. c) Enhances your Instagram advertising profile with additional data. d) It means that Threads has a robust, scalable, secure and proven auth system.
- andrewstuart 3y ago
  That explains it exactly - technical reasons. That's why it's failing. It's a fight with Musk, not development of a banking ledger system designed with UML.

harrid 3y ago

I don't watch movies and I block ads online. So help me out: were there many or few ads?

monkey_monkey 3y ago

I deeply appreciate these hot takes based on nothing but ego. It saves me from having to go to Reddit.

helsinkiandrew 3y ago

> Is the answer "absolutely everywhere", or is the answer "nowhere, never, none"? What about the 2.3 billion Instagram users who get reminded about it every so often?

yellow_lead 3y ago

I've also never seen ads for Twitter, Facebook (before the scandals), MySpace, Reddit, etc. I think comparison to movies or Apple products is a false equivalence. Not a marketing expert, but for social media products it may be better to try to grow semi-organically?

laurentlb 3y ago

Before spending that much marketing money, maybe a good step would be to make Threads more available. Right now, it seems to be blocked in half of the countries in the world. This probably affects the network effects.

munro 3y ago

What I imagined after reading this was everyone is so demoralized at Facebook, but perhaps specifically this team. I'd have to ask colleagues that joined Meta, but I'm imagining a team that's totally checked out. You know, you like/need the $$$ you get biweekly, but your hearts not in it, so you show up everyday going through the motions and just keep pushing that boulder up the hill. Meta doesn't have the greatest reputation, and then on top of that your working on Mark Zuckerberg's spite social media project...

wink 3y ago

I'm not even sure I'd have really heard about it if I hadn't been a Twitter/Fediverse user. Bluesky is mentioned a gazillion times more, and even that not very often.

BLKNSLVR 3y ago

I learned about the existence of The Peripheral TV show from a bus. I read the book a few years back and very much enjoyed it, and was surprised to see they'd made a TV show out of it - I thought there would have been other Gibson works ahead of it. Great first season. Cancelled.

mcphage 3y ago
Let me tell you about Vr.5 :-(
- BLKNSLVR 3y ago
  Imma check it out, I need more disappointment in my life...