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> The group [Pichai, Page, and Porat] even talked about—and eventually dismissed—the idea of leaving the market entirely, this person said. [1] That they’ve ac
by next_xibalba 3y ago
> The group [Pichai, Page, and Porat] even talked about—and eventually dismissed—the idea of leaving the market entirely, this person said. [1]
That they’ve actually discussed shutting it down in the recent past lends plausibility to this risk. In 2019, they set 2023 as a deadline for moving into the #2 spot ahead of Azure. Obviously, they’ve not gotten anywhere near that.
[1] https://www.theinformation.com/articles/google-brass-set-2023-as-deadline-to-beat-amazon-microsoft-in-cloud https://www.theinformation.com/articles/google-brass-set-202...
- foobarian 3y agoWow. Imagine top level execs at Ford discussing, but eventually dismissing--the idea of leaving the automobile market entirely. Their hearts really aren't in it as much as with AWS.
- ahepp 3y agoFord did exit the sedan market But I generally agree with what you’re saying
- akira2501 3y agoGoogle is an advertising company. They're planning an exit in a non-core market. It shouldn't be a surprise. The weight of "traditional google" has held zero value to me in measuring their cloud product. Google's cloud products are built around the needs of advertisers. A large and slow backend that's meant to churn ungodly amounts of data. Amazon is a retail company their cloud products are build around this need. They have a highly segmented and mostly nimble backend that's mean to build unwieldy amounts of API.
- pclmulqdq 3y agoFord, ironically, is an example of a company that has recently exited a huge business segment - they no longer make sedans. They now exclusively make SUVs and trucks. It is largely thought of as a pretty good move on their part. Google probably should spin off GCP rather than killing it, but it's not a terrible idea to divest from a failing arm of a business. Google (like Intel) just does it too early.
- rswail 3y agoThis is a US/NA focused comment. Ford makes sedans in EU and other markets. They also make sedans for the US market in China and other manufacturing locations. So it's true that Ford US manufacturing have exited sedan production, Ford itself continues to build and sell sedans.
- pclmulqdq 3y agoThe transition is more extreme than you are giving credit for. Ford is also exiting the sedan market in Europe: https://www.autotrader.com/archive/european-shoppers-also-sour-on-sedans-as-ford-drops-its-last-four-door-on-the-continent https://www.autotrader.com/archive/european-shoppers-also-so... Ford China also isn't really launching new sedan models under the Ford brand. However, Ford is still making sedans worldwide under the Mustang brand.
- dlubarov 3y agoThat doesn't sound plausible; this "person with direct knowledge" must have somehow received bad information or not been honest. In 2019 GCP was generating $9b/yr revenue, making it second largest revenue source, and the fastest growing one.
- next_xibalba 3y agoRevenue != profit. GCP only started turning a profit this year (2023). In other words, it would have been perfectly reasonable to shut it down.