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Companies in general should do this, not just ones targeting developers! Instead they have a bunch of vague marketing copy that means nothing. It's a pet peeve.

Companies in general should do this, not just ones targeting developers! Instead they have a bunch of vague marketing copy that means nothing. It's a pet peeve. My favorite is when they think they're keeping it short and to the point, with no bull. So, they'll have a hero section with copy like "Sharpen capacity. Scale across segments. Nuff said." No, not enough said, say more!

Aeolun 3y ago
> Companies in general should do this, not just ones targeting developers! Instead they have a bunch of vague marketing copy that means nothing. It's a pet peeve. This seems to appeal to purchasing teams. When you write what the app actually does suddenly it’s technical and the team doesn’t understand what is written any more.