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What value do advertisers get in losing a portion of their ad spend to those who are even less likely to engage? I would be curious to see what click through ra
by tjpnz 3y ago
What value do advertisers get in losing a portion of their ad spend to those who are even less likely to engage? I would be curious to see what click through rates typically look like post this change.
- michaelt 3y agoPeople who advertise with Google are used to losing a decent portion of their ad spend to bot views. People who use ad blockers are at least human. And advertising to the guy who sees 100 adverts a day might have much higher impact than advertising to the guy who sees 1000. From Google's perspective, they want to get paid, so the more ads the better. If the advertisers, users and content creators don't like it, why would that matter to Google? The farmer doesn't care about the turkey's opinion on christmas.
- wildrhythms 3y agoFor Youtube/Google it's a win-win: they can show advertisers that the ads that can't be hidden, and annoyed users will be more pressured to buy Premium to hide the ads.
- voiceblue 3y agoAfaict top of funnel ads don't need engagement, they are mostly to spread brand awareness and they influence you in ways other than immediate conversion. That seems to be what most Youtube ads are.