3 ms·
I did wonder how they never modernized their name and mark into something distinctive, like CVS pulled off with the initialism and the red heart. The syllable "
by 1123581321 3y ago
I did wonder how they never modernized their name and mark into something distinctive, like CVS pulled off with the initialism and the red heart. The syllable "rite" isn't intrinsically bad, but it is associated with torpor, which is offputting to potential customers.
- Rebelgecko 3y agoThey did a big rebrand a year or two ago
- 1123581321 3y agoDid you think it was effective? I didn’t. There’s still the issue with the name, the pestle wasn’t successfully abstracted into a more general health association, and the colors are less distinct.