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> Dealer markups on some high demand vehicles are still insane, easily 10k to 20k+. So there's obviously a demand for them at that price. Sure, maybe Ford sho
by onlyrealcuzzo 3y ago
> Dealer markups on some high demand vehicles are still insane, easily 10k to 20k+.
So there's obviously a demand for them at that price.
Sure, maybe Ford should be able to sell cars themselves if they want to. But they'd be selling them at the same price and pocketing that extra $10-$20k themselves, rather than letting the consumer keep it.
- nradov 3y agoManufacturers tend not to raise prices when there is a shortage due to supply constraints. This hurts their revenue but maintains brand loyalty. Many pickup truck buyers are intensely loyal to a particular brand and the manufacturers are smart enough not to burn that goodwill. They would ban dealer mark-ups if they could.