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It's not really a relative few, most estimates place ad blocking usage among web users between 25-45%. Since YT is somewhere around 10% of overall Google revenu

It's not really a relative few, most estimates place ad blocking usage among web users between 25-45%. Since YT is somewhere around 10% of overall Google revenue, you're looking at up to a 5% increase in total revenue just based off of this, with basically ~all of that flowing into profit since there's not much cost. Pretty huge. https://backlinko.com/ad-blockers-users https://backlinko.com/ad-blockers-users https://www.insiderintelligence.com/insights/ad-blocking/ https://www.insiderintelligence.com/insights/ad-blocking/

MBCook 3y ago
As more people block ads, revenue falls. So companies stick on more ads to make up for it. That annoys more people, so they learn how to add block (or ask their friends for help). It’s a vicious cycle and it’s part of why the ads are just getting worse. We’ve only found three income models for web content: 1. Cover it with ads 2. Sell it/paywall 3. Patronage pays for it That’s basically it. People don’t want to see ads. And don’t want to pay. I won’t view ads plus I won’t pay equals almost everything goes.