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Very true. At work, our data science team had to employ subtle methods to truly be convinced that a particular offline ad channel was ineffective: https://mediu
by espadrine 3y ago
Very true. At work, our data science team had to employ subtle methods to truly be convinced that a particular offline ad channel was ineffective: https://medium.com/qonto-way/how-to-invest-better-in-acquisition-channels-a-1-million-question-for-data-science-591c82b3e0e4 https://medium.com/qonto-way/how-to-invest-better-in-acquisi...
- disgruntledphd2 3y agoHey look, it's another online-first startup reinventing media mix modelling! (Sorry for the snark but this is a very well studied technique in the offline world that gets completely ignored by online advertisers, rather like AB testing gets mostly ignored by offline advertisers).