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It's like Mercedes trying to charge a monthly subscription fee for heated seats. When you do something like this to consumers, you lose their trust and you will
by Simulacra 3y ago
It's like Mercedes trying to charge a monthly subscription fee for heated seats. When you do something like this to consumers, you lose their trust and you will never gain it back.
- Tomte 3y agoUnfortunately, people will misremember and trash unrelated brands' reputations online. It was BMW.
- barbazoo 3y agoOr maybe they just misremembered the exact shitty thing the brand did https://www.bbc.com/news/technology-63743597 https://www.bbc.com/news/technology-63743597 > Mercedes-Benz is to offer an online subscription service in the US to make its electric cars speed up quicker.
- throwaway20304 3y agoMercedes did something similar, though: https://www.bbc.com/news/technology-63743597 https://www.bbc.com/news/technology-63743597
- gruez 3y agoAFAIK they offered monthly, yearly, and "unlimited" subscription. In that case what's the issue? Heated seats are frequently an upgrade option. What's the problem with offering payments as an option?
- AnimalMuppet 3y agoAnd, in fact, if you're only going to keep the car for a few years, the subscription may be cheaper.
- SuperNinKenDo 3y agoWell, let's use our imagination for a minute and consider why they'd be happy to sell and "unlimited subscription", but not a subscriptionless, permanent feature. Or rather than imagination, simply draw on experience with other companies and ither subscription models.
- gruez 3y agoI'm not going to do the work of coming up with arguments for you. Stop beating around the bush and write out what you meant.