3 ms·

I think it'll take more than a few smirk-inducing commercials.

by pagekalisedown 15y ago

daeken 15y ago
Like what? Genuine question. What could MS do to win here?
- traskjd 15y ago
  Commercials and advertising often remind me of "talking the talk". Much of what Microsoft needs to do is "walk the walk". We saw a glimpse of that with the Kinect.
- Lewisham 15y ago
  Microsoft needs to do three things: 1. Come out with better, more insightful products. This is something it actually is doing: 360, Windows Phone and Windows 8 all look awesome. I would be very happy for Balmer to leave and for him to be replaced by J Allard (Entertainment and Devices head that left/was forced out). From the outside looking in, it looked like Allard had vision, he knew how to execute, and he knew the culture the company needed to cultivate to achieve it. Xbox and Windows Phone was out of E&D, as well as the canned-but-great-looking Courier. 2. Have better ad campaigns. Across all divisions, the ad campaigns have been uniformly awful. 3. Keep executing cleanly. No company is past redemption, but Microsoft's history is not good. They need to keep being good citizens. Trust takes time, but it's very easy to lose it (see Yahoo!).
  - r00fus 15y ago
    > Come out with better, more insightful products. This is something it actually is doing: 360, Windows Phone and Windows 8 all look awesome. A corollary of this point is that their Windows 8 "everything is metro" broad-brush attitude is going to bite them in the ass. Case in point: Windows 8 Server - the interface in the beta is horrendous. Someone wise once said: "God is in the details". They need to realize that they can't just take an idea like the Metro inteface and slap it onto their server product... the result will be tragic. Instead, they should take the "Metro" vision, and fabricate a server version. A good example of this would be the work that Apple has done "iOS-ifying" OSX. You can argue whether this is a worthwhile path to take, but all of the features were whitelisted after a) making sure they were true to where they wanted to take the OS, and b) ensuring it looked and worked decent (even if there was lost functionality from a previous version).

I think it'll take more than a few smirk-inducing commercials.

daeken 15y ago

Like what? Genuine question. What could MS do to win here?

traskjd 15y ago
Commercials and advertising often remind me of "talking the talk". Much of what Microsoft needs to do is "walk the walk". We saw a glimpse of that with the Kinect.
Lewisham 15y ago
Microsoft needs to do three things: 1. Come out with better, more insightful products. This is something it actually is doing: 360, Windows Phone and Windows 8 all look awesome. I would be very happy for Balmer to leave and for him to be replaced by J Allard (Entertainment and Devices head that left/was forced out). From the outside looking in, it looked like Allard had vision, he knew how to execute, and he knew the culture the company needed to cultivate to achieve it. Xbox and Windows Phone was out of E&D, as well as the canned-but-great-looking Courier. 2. Have better ad campaigns. Across all divisions, the ad campaigns have been uniformly awful. 3. Keep executing cleanly. No company is past redemption, but Microsoft's history is not good. They need to keep being good citizens. Trust takes time, but it's very easy to lose it (see Yahoo!).
- r00fus 15y ago
  > Come out with better, more insightful products. This is something it actually is doing: 360, Windows Phone and Windows 8 all look awesome. A corollary of this point is that their Windows 8 "everything is metro" broad-brush attitude is going to bite them in the ass. Case in point: Windows 8 Server - the interface in the beta is horrendous. Someone wise once said: "God is in the details". They need to realize that they can't just take an idea like the Metro inteface and slap it onto their server product... the result will be tragic. Instead, they should take the "Metro" vision, and fabricate a server version. A good example of this would be the work that Apple has done "iOS-ifying" OSX. You can argue whether this is a worthwhile path to take, but all of the features were whitelisted after a) making sure they were true to where they wanted to take the OS, and b) ensuring it looked and worked decent (even if there was lost functionality from a previous version).