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bugging them constantly is a great way to get on spam lists and not be able to send emails at all. this is just extortion in pricing. no competitor does this.
by winrid 3y ago
bugging them constantly is a great way to get on spam lists and not be able to send emails at all.
this is just extortion in pricing. no competitor does this. good luck.
- jermaustin1 3y agoAs someone who formerly lived in email marketing, the onboarding flow for a trial signup was usually a 7-day flow, 2 emails on the first day, the first was very transactional and automatic for activating your account, the second one was still automated, but a few hours later, and from me (the developer of the product) providing my personal email for any questions. Then one email per day with a tip on how to use the product effectively with mini-case studies from customers. This converted at 9-15% depending on time of year and product. We built a lot of micro-SaaS offerings. Our conversion before we did this onboarding multi-touch email approach was closer to 1-2%. These onboarding emails really do work with get a customer engaged and using the trial instead of signing up, and forgetting about it because it was free. After that, if they converted, they would be moved into a different flow with a less frequent emails (weekly or monthly depending on the product). If they didn't convert, we had a second flow that would lead to an extended trial or discount which would convert another 3-5%. Effective trial marketing is very important to sign ups. Our "marked as spam" and unsubs never went above 2% because we were providing value in our emails for a customer who signed up for a trial for a reason.