Apple and Google and Microsoft are exaggerating for marketing their accomplishments, but the do really try to accomplish something. Apples „reasonably ambitious

Apple and Google and Microsoft are exaggerating for marketing their accomplishments, but the do really try to accomplish something. Apples „reasonably ambitious“ plans are aligned with the 1.5 degree target. https://newclimate.org/news/reaction-apple-unveils-its-first-carbon-neutral-products https://newclimate.org/news/reaction-apple-unveils-its-first... > *Apple is one of very few companies* assessed in the Corporate Climate Responsibility Monitor (CCRM, published February 2023) to have set and be implementing reasonably ambitious medium-term emission reduction targets. > *Apple could stand out as a role model for various aspects of its climate strategy* without the exaggerating claims that let it down. Apple’s GHG emission reduction targets are relatively strong, it has one of the highest quality strategies in the industry for the procurement of renewable electricity for its own operations, and we see that the company is taken meaningful measures to extend the lifetime of its products. https://newclimate.org/sites/default/files/2023-02/CCRM23_Fig_S2.jpg https://newclimate.org/sites/default/files/2023-02/CCRM23_Fi...