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Meanwhile at Google, Microsoft, and Apple: Greenwash all the things! \o/ https://sustainability.google/operating-sustainably/net-zero-carbon/ https://sustainabi

Meanwhile at Google, Microsoft, and Apple: Greenwash all the things! \o/ https://sustainability.google/operating-sustainably/net-zero-carbon/ https://sustainability.google/operating-sustainably/net-zero... https://blogs.microsoft.com/blog/2020/01/16/microsoft-will-be-carbon-negative-by-2030/ https://blogs.microsoft.com/blog/2020/01/16/microsoft-will-b... https://www.apple.com/newsroom/2020/07/apple-commits-to-be-100-percent-carbon-neutral-for-its-supply-chain-and-products-by-2030/ https://www.apple.com/newsroom/2020/07/apple-commits-to-be-1... Amazon has 2040 as a target, not sure if that says they're being more honest or it's because they deal more in physical products. https://sustainability.aboutamazon.com/climate-solutions https://sustainability.aboutamazon.com/climate-solutions

kccqzy 3y ago
I don't see how the links you've provided show that these companies are greenwashing anything.
- benatkin 3y ago
  It provides one half of that, the article provides the other half. > And neither is any other device maker. This industry is full of "feel good" messaging, but generates 50 million metric tons of e-waste each year. And with my links it shows that these companies are doing feel-good messaging. I just thought I would call them out specifically. The link in the article goes in depth on how far it is from sustainability for one part of their operation, despite trying harder than most https://frame.work/sustainability https://frame.work/sustainability
  - kccqzy 3y ago
    This is comparing apples and oranges. The article is talking about a wider sense of sustainability that includes e-waste. The links you posted are merely talking about carbon neutrality, which is a very small subset, and admittedly easier to achieve.
    - benatkin 3y ago
      a false carbon neutrality It's not apples and oranges though. They are both about sustainability. https://3egroup.com.au/news-insights/coming-to-terms-with-sustainability-terms-net-zero-vs-carbon-neutral-vs-carbon-negative-vs-carbon-positive-what-do-they-mean-exactly/ https://3egroup.com.au/news-insights/coming-to-terms-with-su...
      - Alupis 3y ago
        Keep it down please - not everyone has queued into the scam that is carbon credits yet. Pay some 3rd party money with the promise they're offset your carbon emissions or plant trees, then go back to polluting however you want. It's quite the thing... but you get to claim you're Carbon Neutral in the meantime!
deleted 3y ago
[deleted]
- benatkin 3y ago
  [flagged]
nluken 3y ago
"We are not sustainable, and we know that, but buy our products anyway" is still greenwashing...
- ajayyy 3y ago
  They encourage people to wait to buy their product only until they aren't able to repair their current one.
  - nluken 3y ago
    So does H&M in the clothes world (at least, that’s what they’ll tell you). At the end of the day it’s still a sales tactic.
- kelnos 3y ago
  That's... literally not greenwashing. Admitting that they're not where they want to be, and presenting the results of a commissioned study that shows that, is more transparent than most other companies would ever be. I do actually believe that Framework will try to get their sustainability numbers better over time.
ralfd 3y ago
Apple and Google and Microsoft are exaggerating for marketing their accomplishments, but the do really try to accomplish something. Apples „reasonably ambitious“ plans are aligned with the 1.5 degree target. https://newclimate.org/news/reaction-apple-unveils-its-first-carbon-neutral-products https://newclimate.org/news/reaction-apple-unveils-its-first... > *Apple is one of very few companies* assessed in the Corporate Climate Responsibility Monitor (CCRM, published February 2023) to have set and be implementing reasonably ambitious medium-term emission reduction targets. > *Apple could stand out as a role model for various aspects of its climate strategy* without the exaggerating claims that let it down. Apple’s GHG emission reduction targets are relatively strong, it has one of the highest quality strategies in the industry for the procurement of renewable electricity for its own operations, and we see that the company is taken meaningful measures to extend the lifetime of its products. https://newclimate.org/sites/default/files/2023-02/CCRM23_Fig_S2.jpg https://newclimate.org/sites/default/files/2023-02/CCRM23_Fi...

kccqzy 3y ago

I don't see how the links you've provided show that these companies are greenwashing anything.

benatkin 3y ago
It provides one half of that, the article provides the other half. > And neither is any other device maker. This industry is full of "feel good" messaging, but generates 50 million metric tons of e-waste each year. And with my links it shows that these companies are doing feel-good messaging. I just thought I would call them out specifically. The link in the article goes in depth on how far it is from sustainability for one part of their operation, despite trying harder than most https://frame.work/sustainability https://frame.work/sustainability
- kccqzy 3y ago
  This is comparing apples and oranges. The article is talking about a wider sense of sustainability that includes e-waste. The links you posted are merely talking about carbon neutrality, which is a very small subset, and admittedly easier to achieve.
  - benatkin 3y ago
    a false carbon neutrality It's not apples and oranges though. They are both about sustainability. https://3egroup.com.au/news-insights/coming-to-terms-with-sustainability-terms-net-zero-vs-carbon-neutral-vs-carbon-negative-vs-carbon-positive-what-do-they-mean-exactly/ https://3egroup.com.au/news-insights/coming-to-terms-with-su...
    - Alupis 3y ago
      Keep it down please - not everyone has queued into the scam that is carbon credits yet. Pay some 3rd party money with the promise they're offset your carbon emissions or plant trees, then go back to polluting however you want. It's quite the thing... but you get to claim you're Carbon Neutral in the meantime!

deleted 3y ago

[deleted]

benatkin 3y ago
[flagged]

nluken 3y ago

"We are not sustainable, and we know that, but buy our products anyway" is still greenwashing...

ajayyy 3y ago
They encourage people to wait to buy their product only until they aren't able to repair their current one.
- nluken 3y ago
  So does H&M in the clothes world (at least, that’s what they’ll tell you). At the end of the day it’s still a sales tactic.
kelnos 3y ago
That's... literally not greenwashing. Admitting that they're not where they want to be, and presenting the results of a commissioned study that shows that, is more transparent than most other companies would ever be. I do actually believe that Framework will try to get their sustainability numbers better over time.

ralfd 3y ago

Apple and Google and Microsoft are exaggerating for marketing their accomplishments, but the do really try to accomplish something. Apples „reasonably ambitious“ plans are aligned with the 1.5 degree target. https://newclimate.org/news/reaction-apple-unveils-its-first-carbon-neutral-products https://newclimate.org/news/reaction-apple-unveils-its-first... > *Apple is one of very few companies* assessed in the Corporate Climate Responsibility Monitor (CCRM, published February 2023) to have set and be implementing reasonably ambitious medium-term emission reduction targets. > *Apple could stand out as a role model for various aspects of its climate strategy* without the exaggerating claims that let it down. Apple’s GHG emission reduction targets are relatively strong, it has one of the highest quality strategies in the industry for the procurement of renewable electricity for its own operations, and we see that the company is taken meaningful measures to extend the lifetime of its products. https://newclimate.org/sites/default/files/2023-02/CCRM23_Fig_S2.jpg https://newclimate.org/sites/default/files/2023-02/CCRM23_Fi...