FWIW, I used to enjoy ads on Google's search page (or at least weren't bothered by them), but importantly, when they were clearly identified by (a) a yellow bac

FWIW, I used to enjoy ads on Google's search page (or at least weren't bothered by them), but importantly, when they were clearly identified by (a) a yellow background, with at most one or two entries at the top, and (b) an unobtrusive sidebar (random example I found online, https://www.avidlyagency.com/hubfs/Imported_Blog_Media/search_old-1.png https://www.avidlyagency.com/hubfs/Imported_Blog_Media/searc...). What I despise now is that for most remotely-commercial searches every entry above the fold is an ad, and it's barely marked with a tiny "ad" box (otherwise the visual treatment is the same as organic results). I especially hate it when I search for a particular branded item, and the first 5 results I get back are competitors' ads, in addition to an ad from the brand because they have to pay "the Google tax".