They’re based on consideration of five factors of which the price paid in the auction is only one. Google explicitly does not promise that people who pay more w

They’re based on consideration of five factors of which the price paid in the auction is only one. Google explicitly does not promise that people who pay more will be ranked higher than those who pay less. (https://support.google.com/google-ads/answer/6366577?hl=en https://support.google.com/google-ads/answer/6366577?hl=en, https://support.google.com/google-ads/answer/142918?hl=en https://support.google.com/google-ads/answer/142918?hl=en)